Introduction Tools Like Spyfu
SpyFu is one of the more feature rich tools, but probably has the Least attractive interface out there. SpyFu provides SEO and PPC spy application choices . Tools Like Spyfu
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used exactly the same set of five Key words to see outcomes differed between each of my competitors. The five key words that I used were electronic marketing, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (including publishers like PCMag) as well as to find related search results and vulnerable competitor sites.
After running searches I discovered that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much money a keyword is worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s just for a single keyword showing SpyFu will arguably the most granular deep-dive research into data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the last year. I received the same level of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both provide a more comprehensive breakdown in this respect. SpyFu focuses on monthly price, which may or may not be significant to your business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Tools Like Spyfu
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For the PPC version you may also see a chart which goes back over a period of a few years showing the general amount of key words being bid on by all three websites. You may also rollover the chart to see keywords specific to only two of those sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of the graph. It is possible to see and download those keywords for your use. As you can see I am on the advertisements tab but the choices are comparable once you click the natural tab (on the top box, the natural one on the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to look in if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might break out parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Tools Like Spyfu
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of the desk you can then add chosen keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This acts the exact same manner You enter industries and keywords, a place, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is available and this site’s monthly ad budget that may be exported into your CRM or lead management system. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word . Users may download the templates from the SpyFu website and then upload into a AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new project. It is the best and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You begin monitoring that keyword ranking changes and reports back with weekly domain positions and’ve identified. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose whether or not to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words chose up to five competitors’ URLs, and then was given the option to run a report or a recurring monthly report.
This sort of analysis that is competitive is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive information visualization which showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which will help ways to acquire an SEO advantage on the competition. Tools Like Spyfu
Along with the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of websites. Through this platform, you can see time-of-day visitors sections, and on-page behavior.
Keyword Ad History
You will be shown by Advertisement History, via coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of data up front.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of this key word”, plain and simple. Normally, if you see a key word being promoted on by a PPC advertiser consistent it’s possible to look to employ that advertisement copy technique to some niche market of that keyword that is larger. If I had been advertisements for”hotels in Oklahoma” I would listen to that which ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Ad History Key word history of a specific domainname.
This tool is useful in Taking a Look at keywords that have been successful for Your opponents (or bigger players in your niche) and which ones they attempted and left (which may be ones that you avoid from the gate). All of this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter by CPC, look volume, and you can exclude key words.
For me personally, I prefer to use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a search tool versus a keyword search tool. Tools Like Spyfu
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs come with an infinite number of keyword collection domain, backlink, and comparison search results along with data export. The performance that you get with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for ad hoc keyword study.
That is not to say SpyFu does not cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has actually slashed its pricing since our review, making it attractive to SMBs.
I find their tools pretty useful for research that is competitive. I don’t use Their own Keyword Smart Search described above but the number of information that They provide (in a simple fashion) at the price points that they give is very A nice combination. SpyFu makes its way Every project. Tools Like Spyfu