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SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options along with their keyword search tool. Tools Sem
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but with this particular review we are focusing on its own ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used the same set of five Keywords to observe how outcomes differed between each of my competitors. Were pcmag, electronic marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (including publishers like PCMag) and to find associated search results and vulnerable competition sites.
I discovered that, after running searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much money a keyword could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s only for a single key word question, showing SpyFu will arguably the most granular deep-dive research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the last year. I got the same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and more.
At the bottom of the results that are key word was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro equally provide a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Tools Sem
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For your PPC version you can also see a graph which goes over a span of a few years demonstrating the overall amount of keywords being bid on by all 3 websites. You may also rollover the chart to see keywords specific to only 2 of the websites if you feel the 3rd site may not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you the Keywords in whatever bucket you click, towards the right of the chart. You can see and download those keywords for your own use. As you can see I am on the ads tab however, the options are similar when you click on the organic tab (on the upper box, the organic one on the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you a good idea of which of the bigger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check in if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might split parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Tools Sem
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of this desk are either the key words you have researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of the desk you can subsequently add selected key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domains and key words like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same manner as a search: You enter businesses and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with that website’s monthly ad budget and contact information that is available that may be exported into your CRM or direct management system. I’d love to view SpyFu proceed a step farther with this and integrate its own SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups . Users can download the templates in the SpyFu site and then upload to an AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There is also You start monitoring that reports back with domain positions and keyword ranking changes and’ve identified. Using the webpage, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose if to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five custom keywords in a field, picked up to five competitors’ URLs, then was given the choice to run either a one time report or a recurring report.
That sort of analysis that is competitive is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool quickly built an interactive information visualization that revealed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that will help unearth ways for you to gain an SEO advantage. Tools Sem
With the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can view time-of-day visitors sections, and on-page behavior.
Keyword Ad History
Ad History will show you, through color coded bars frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It reveals a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of the key word”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is good persistent then it’s possible to look to apply that ad copy technique to some niche market of the bigger keyword. If I had been advertisements for”resorts in Oklahoma” I would listen to what ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it shows the Key word history of a particular domainname.
This tool is useful in Taking a Look at keywords that have been effective for Your opponents (or larger players in your market ) and which ones they attempted and abandoned (which may be ones for you to avoid from the gate). All this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter from CPC, search volume as you can see, and you might exclude key words.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Tools Sem
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans have an infinite number of backlink , keyword group, domain, and comparison search results combined with boundless data export. The functionality that you receive with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for ad hoc study that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed its pricing since our review, making it attractive to SMBs.
I find their tools useful for search that is competitive. I don’t use Their Keyword Smart Search which They provide (in a straightforward fashion) in the price points that they provide is very A combination that is wonderful. SpyFu makes its way Each undertaking. Tools Sem