Background Top 10 Keyword Tools
SpyFu is one of the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application choices alongside their keyword research tool. Top 10 Keyword Tools
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this review we are focusing on its ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used the Exact Same set of five Key words to see outcomes differed between every one of my opponents. Were electronic marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) as well as to discover associated search results and vulnerable competition websites.
I discovered that, after running searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a key word could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is only for a single keyword query, revealing SpyFu will arguably the most granular investigation into data of the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I received the same degree of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu focuses on monthly cost, which may or might not be important to your business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Top 10 Keyword Tools
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For the PPC version you can also find a chart which goes over a span of a couple years demonstrating that the general amount of key words being bid on by all three sites. You may also rollover the graph to see keywords specific to just two of those websites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click, towards the right of this chart. You can see and download those key words for your use. As you can see I’m on the advertisements tab but the options are similar once you click the organic tab (on the top box, the natural one on the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you an idea of what of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look in if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Top 10 Keyword Tools
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are either the key words you’ve researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of the table you can then add selected key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts the exact same way You enter keywords and businesses, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with that site’s monthly advertising budget and available contact information that can be exported to direct management system or your CRM. I’d like to view SpyFu go a step further with this and incorporate its SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any additional optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword . The templates can be downloaded by users from the SpyFu site and then upload to an AdWords account.
The system also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also You start monitoring that keyword ranking changes and reports back with weekly domain rankings and’ve identified. Using the webpage, I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the choice to run a report or a recurring monthly report.
That sort of aggressive analysis is another area in which SpyFu stands out, as it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive data visualization which revealed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which will help unearth ways to acquire an SEO advantage on the competition. Top 10 Keyword Tools
Together with the SEO performance of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of other sites. Through this platform, you can view time-of-day visitors segments, and behavior that is on-page.
Keyword Ad History
You will be shown by Ad History, through colour coded bars often the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It shows that a year’s worth of data up front and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of the keyword”, plain and simple. If you see a key word being promoted on by a PPC advertiser that is good persistent then you can look to apply that ad copy technique to a niche market of that keyword. If I were advertisements for”resorts in Oklahoma” I might listen to what ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Ad History History of a particular domain.
This tool is useful in Taking a Look at keywords that have been successful for Your competitors (or bigger players on your market ) and which ones they tried and abandoned (which may be ones for you to prevent out of the gate). All of this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can filter from CPC, look volume, and you can also exclude key words.
For me, I would rather use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a research tool. Top 10 Keyword Tools
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans have an unlimited number of key word group domain name, backlink, and comparison search results combined with unlimited data export. The performance you receive with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for research that is keyword that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed on its pricing.
I find that their tools helpful for search that is competitive. I don’t use Their Keyword Smart Search explained above but the amount of data that They provide (in a straightforward fashion) at the price points they provide is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every project. Top 10 Keyword Tools