Intro Top Free Keyword Research Tools
SpyFu is one of the feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options . Top Free Keyword Research Tools
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we are focusing mostly on its own ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capacities are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to observe how outcomes differed between every one of my opponents. The five key words I used were pcmag, digital marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might hunt for (such as publishers such as PCMag) and to discover related search results and vulnerable competition sites.
I found that after running searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a keyword is worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s only for a single keyword revealing how SpyFu will the most granular deep-dive research into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I got the exact same degree of cost breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty rating, and much more.
In the bottom of the results was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu focuses on monthly cost, which might or might not be significant to your small business. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Top Free Keyword Research Tools
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 sites. For your PPC version you can also see a graph which goes over a period of a couple years showing the overall number of key words being bid on by all three websites. You may also rollover the graph to see key words specific to just two of the sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of this chart. It is possible to view and download those key words for your own use. As you can see I am on the ads tab however, the options are comparable when you click on the natural tab (on the upper box, the natural one on the underside shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you a good idea of what of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check in if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might split parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Top Free Keyword Research Tools
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are the key words you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of the table you can then add chosen key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This essentially acts the exact same way You enter a place, keywords and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is available and this site advertising budget that can then be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and incorporate its SEO lead lists directly with a platform such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest any additional optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups in countless industries. The templates can be downloaded by users in the SpyFu website and upload into a AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the best and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take You begin ongoing monitoring that keyword position changes and reports back together with domain positions and’ve identified. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords picked up to five competitors’ URLs, then was given the choice to run a one-off report or a recurring report.
That sort of analysis is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive information visualization that revealed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that will help ways to acquire an SEO advantage on your competitors. Top Free Keyword Research Tools
Together with the SEO functionality of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can see sections , time-of-day visitors, and on-page behavior.
Keyword Ad History
You will be shown by Ad Background, via color bars, how often the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this key word”, plain and simple. If you see a key word being promoted on by a PPC advertiser that is good consistent then you can look to apply that advertisement copy technique to a niche market of the bigger keyword. If I were advertisements for”hotels in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Advertisement History Key word history of a domainname.
This tool is useful in looking Your opponents (or larger players on your market ) and which ones that they attempted and abandoned (which could be ones that you avoid out of the gate). All this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter from CPC, look volume, as you can see, and you might exclude key words.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a keyword search tool. Top Free Keyword Research Tools
Pricing and Plans
Since I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans come with an unlimited number of competitor/domain comparison search results name, key word, keyword group, backlink, and domain along with boundless data export. The functionality you get with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more attractive for study that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has really slashed its pricing because our inspection, which makes it even more attractive to SMBs.
I find that their tools pretty helpful for research that is competitive. I do not use Their own Keyword Smart Search that They give (in a straightforward fashion) at the price points they provide is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each project. Top Free Keyword Research Tools