Introduction Top Keyword Research Tools 2015
SpyFu is among the more feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy application choices alongside their own search tool. Top Keyword Research Tools 2015
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing on its ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see results differed between each of my competitors. The five keywords that I used were pcmag marketing, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (such as publishers like PCMag) as well as to find associated search results and vulnerable competition websites.
I found that after conducting searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is only for one keyword showing how SpyFu will arguably the most granular research into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I received the same level of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro both provide a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Top Keyword Research Tools 2015
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 sites. For the PPC version you can also see a graph which goes over a span of a few years showing that the general amount of key words being bid on by all 3 websites. You can also rollover the graph to see key words specific to only 2 of those websites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click, towards the right of this graph. It is possible to see and download those keywords for your use. As you can see I am on the ads tab but the choices are similar once you click the natural tab (on the top box, the organic one at the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you an notion of which of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look in if you chance to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Top Keyword Research Tools 2015
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the table are either the keyword you have researched and booted yourself, or high keyword class tips from SpyFu. At the top right of the table you can then add chosen keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domains and key words like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This essentially acts the exact same way You enter a location, industries and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with that site ad budget and accessible contact information that may be exported to lead management system or your CRM. I’d love to view SpyFu go a step farther with this and integrate its own SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any other optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in hundreds of industries. Users may download the templates in the SpyFu site and upload into a AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the only and greatest example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You start continuing tracking that reports back together with weekly domain positions and keyword position changes and’ve identified. Utilizing the webpage, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name choose if to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom key words in a field, chose up to five opponents’ URLs, and then was given the option to run a report or a recurring monthly report.
This sort of analysis that is competitive is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive data visualization which showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that will help ways to acquire an SEO advantage on your competitors. Top Keyword Research Tools 2015
Together with the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can view time-of-day traffic, segments, and behavior.
Keyword Advertisement History
You will be shown by keyword Ad Background, through color bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of information up front.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of this keyword”, plain and simple. Normally, if you find a key word being promoted on by a fantastic PPC advertiser consistent it’s possible to look to employ that ad copy technique to a niche market of the bigger keyword. If I were advertising for”hotels in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Advertisement History History of a particular domainname.
This instrument is useful in Taking a Look at keywords that have been successful for Your opponents (or larger players on your market ) and which ones they tried and left (which could be ones for you to prevent out of the gate). All of this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter from CPC, search volume as you can see, and you might also exclude key words.
For me personally, I would rather use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research instrument versus a keyword research tool. Top Keyword Research Tools 2015
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans come with an unlimited number of competitor/domain comparison search results , key word, keyword group, backlink, and domain name combined with data export. The performance you receive with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for ad hoc study that is keyword.
That is not to say SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed on its pricing because our review, which makes it attractive to SMBs.
I find that their tools pretty helpful for search that is competitive. I don’t use Their Keyword Smart Search which They give (in a simple fashion) at the price points that they provide is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Top Keyword Research Tools 2015