Background Top Keyword Research Tools
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices alongside their very own search tool. Top Keyword Research Tools
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing mostly on its ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to see how results differed between each of my opponents. The five key words that I used were pcmag advertising, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers like PCMag) and to discover associated search results and vulnerable competitor sites.
I found that, after running searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much money a keyword could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is just for a single key word question, revealing SpyFu will arguably the most granular investigation into data of all the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I got exactly the exact same degree of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Top Keyword Research Tools
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 websites. For your PPC version you may also find a chart which goes over a period of a few years showing the overall amount of keywords being bid on by all 3 sites. You can also rollover the chart to find key words specific to only two of the sites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I am on the advertisements tab however, the choices are similar when you click the natural tab (on the top box, the organic one on the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you a good notion of which of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check at if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Top Keyword Research Tools
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are the keyword you’ve researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of this desk you can then add selected key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This essentially acts the exact same manner You enter a place, businesses and key words, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with that website’s monthly ad budget and contact information that can be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step further with this and incorporate its own SEO lead lists directly with a stage such as Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for key word groups . The templates can be downloaded by users in the SpyFu site and upload into a AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and include a new job. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords youbegin monitoring that keyword position changes and reports back together with domain rankings and’ve identified. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose if to run a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords chose up to five competitors’ URLs, then was given the option to run either a report or a recurring report.
This sort of competitive analysis is another area where SpyFu stands out, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool quickly built an interactive data visualization that showed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which helps unearth ways for you to gain an SEO edge on the competition. Top Keyword Research Tools
Together with the SEO performance of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of different websites. Through this stage, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
Ad History will show you, through coded bars often the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and shows that a year’s worth of data.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of this key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is fantastic persistent then it’s possible to look to apply that ad copy technique to a market of that keyword. If I were advertisements for”resorts in Oklahoma” I might listen to that which ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a specific domain.
This tool is useful in Taking a Look Your opponents (or larger players in your niche) and which ones they tried and left (which may be ones that you prevent from the gate). All this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could also filter look volume, by CPC, and you can also exclude keywords.
For me personally, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a keyword search tool. Top Keyword Research Tools
Pricing and Strategies
As I said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs come with an unlimited number of keyword, keyword collection name, domain, backlink, and comparison search results combined with boundless data export. The performance that you get with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more attractive for ad hoc study.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has really slashed on its pricing.
I find their tools pretty useful for research that is competitive. I do not use Their own Keyword Smart Search explained above but the amount of information that They give (in a simple fashion) in the price points that they provide is quite A wonderful combination. SpyFu makes its way Every undertaking. Top Keyword Research Tools