Background Top Keywords
SpyFu is one of the feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy application options alongside their very own research tool. Top Keywords
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Key words to see results differed between every one of my opponents. The five keywords I used were online shopping , digital marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers such as PCMag) and to find associated search results and vulnerable competition sites.
After conducting searches I found that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword could be worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s just for a single key word query, revealing how SpyFu does arguably the most granular research into keyword data of the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I got the exact same level of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty rating, and more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru equally provide a more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Top Keywords
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For your PPC version you may also find a graph which goes over a span of a couple years demonstrating the overall number of keywords being bid on by all three sites. You may also rollover the chart to find keywords specific to just 2 of those websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of the chart. You can view and download those key words for your own use. As you can see I’m on the ads tab but the choices are comparable once you click the organic tab (on the top box, the natural one at the underside shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget must also give you a good notion of what of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to check in if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Top Keywords
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are the keyword you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of the desk you can then add selected key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Company Leads tab. This basically acts exactly the exact same manner You enter a location, key words and industries, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with the monthly advertising budget and contact information that may then be exported into your CRM or lead management system of that site. I’d like to see SpyFu proceed a step farther with this and integrate its own SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups in countless industries. The templates can be downloaded by users in the SpyFu website and then upload to an AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new project. It is the best and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and begin ongoing tracking that keyword ranking changes and reports back together with weekly domain rankings. Using the webpage, I was able to set up custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the option to run either a report or a monthly report.
This Type of analysis that is competitive is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive data visualization that revealed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that will help unearth ways to acquire an SEO advantage on the competition. Top Keywords
With the SEO functionality of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this stage, you can view sections , time-of-day visitors, and on-page behavior.
Keyword Ad History
Keyword Advertisement History will show you, through color coded bars, how often the Keyword appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of information up front.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this keyword”, plain and simple. Normally, if you see a key word being advertised on by a PPC advertiser that is fantastic consistent then it’s possible to look to employ that ad copy technique to some niche market of that keyword that is larger. If I were advertisements for”resorts in Oklahoma” I would pay attention to what ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Advertisement History History of a domainname.
This instrument is useful in looking Your opponents (or bigger players on your niche) and which ones that they tried and abandoned (which may be ones that you prevent from the gate). All of this assumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter by CPC, look volume, and you might exclude key words.
For me, I would rather use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search instrument versus a keyword search tool. Top Keywords
Pricing and Strategies
Since I said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs come with an unlimited number of keyword collection domain name, backlink, and competitor/domain comparison search results combined with data export. The performance you get with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for keyword research that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed its pricing since our original review, making it even more attractive to SMBs.
I find their tools helpful for search that is aggressive. I do not use Their own Keyword Smart Search which They provide (in a simple fashion) in the price points they provide is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every undertaking. Top Keywords