Intro Top Organic Keywords
SpyFu is among the more feature rich tools, but probably has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool choices alongside their own search tool. Top Organic Keywords
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to see how results differed between every one of my opponents. The five keywords I used were pcmag marketing, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (such as publishers such as PCMag) and to find related search results and vulnerable competitor websites.
I found that after conducting searches in my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for one key word showing how SpyFu does the most granular investigation into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the past year. I got exactly the exact same level of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and more.
At the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro equally provide a much more comprehensive breakdown in this regard. SpyFu focuses on cost, which may or may not be significant to your business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Top Organic Keywords
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 sites. For the PPC version you can also see a chart which goes back over a period of a couple years showing the overall amount of keywords being bid on by all three websites. You can also rollover the chart to see key words specific to just two of the sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of the sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of the graph. You can see and download those key words for your own use. As you can see I am on the ads tab however, the options are comparable once you click on the natural tab (on the top box, the natural one at the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you an idea of which of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look in if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Top Organic Keywords
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where key word research is worried. On the left of the table are the keyword you have researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of the table you can subsequently add chosen key words for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same way as a key word search: You enter a place, keywords and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of leads with this site’s monthly ad budget and contact information that may be exported to direct management system or your CRM. I’d love to view SpyFu proceed a step further with this and incorporate its SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any additional optimization product I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups in hundreds of industries. The templates can be downloaded by users from the SpyFu website and then upload to an AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the only and greatest example in this roundup of SEO-focused PM.
There is also You ‘ve identified and start monitoring that keyword position changes and reports back with domain rankings. Using the tab, I was able to set up custom SEO reports in a few simple steps: Enter a domain name then choose if to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words picked up to five competitors’ URLs, then was given the option to run either a report or a recurring report.
This Type of competitive analysis is another area in which SpyFu stands out, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive data visualization which showed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that helps ways for one to gain an SEO edge. Top Organic Keywords
Along with the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can see time-of-day visitors, segments, and behavior.
Keyword Ad History
You will be shown by keyword Advertisement Background, via color coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of data.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of this keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser consistent then you can look to employ that advertisement copy technique to a market of the keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History Key word history of a domainname.
This tool is useful in Taking a Look Your competitors (or bigger players in your market ) and which ones they attempted and left (which may be ones for you to avoid out of the gate). All of this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter by CPC, search volume, as you can see, and you might exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a research tool. Top Organic Keywords
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans come with an infinite number of key word collection , domain name, backlink, and competitor/domain comparison search results along with data export. The functionality that you receive with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for study that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed its pricing.
I find that their tools useful for aggressive research. I do not use Their own Keyword Smart Search much as described above but the number of information that They give (in a straightforward fashion) at the price points they provide is quite A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every project. Top Organic Keywords