Intro Top Seo Analysis Tools
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options along with their keyword search tool. Top Seo Analysis Tools
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing primarily on its own ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capacities are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe how results differed between every one of my competitors. The five key words that I used were pcmag, electronic marketing, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might hunt for (including publishers like PCMag) as well as to find related search results and vulnerable competitor websites.
I found that, after running searches in my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That’s only for one key word revealing how SpyFu will the most granular investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I got the same degree of price breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and much more.
In the bottom of the key word results was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro equally offer a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Top Seo Analysis Tools
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For the PPC version you may also see a graph which goes back over a period of a couple years showing that the overall number of key words being bid on by all 3 websites. You can also rollover the graph to find key words specific to just two of the websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of those sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the ads tab but the choices are comparable once you click on the organic tab (on the top box, the organic one on the bottom shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you an notion of which of the larger sites are more to the PPC or SEO side of things which can be a good barometer to check at if you happen to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Top Seo Analysis Tools
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the table are the key words you have researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of the table you can subsequently add chosen key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This essentially acts the exact same manner You enter a location, industries and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is accessible and this site advertising budget that may be exported into your CRM or lead management system. I’d like to see SpyFu go a step further with this and integrate its own SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for key word groups . The templates can be downloaded by users in the SpyFu site and then upload to an AdWords account.
The system also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the only and best case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and start ongoing monitoring that keyword position changes and reports back together with weekly domain positions. Using the webpage, I was able to set up custom SEO reports in a few simple steps: Enter a domain name then choose if to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five custom key words picked up to five competitors’ URLs, then was given the option to run a report or a recurring report.
That Type of analysis is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument built an interactive information visualization that revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which helps ways to gain an SEO edge. Top Seo Analysis Tools
With the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of different websites. Through this platform, you can see time-of-day traffic, segments, and behavior.
Keyword Ad History
You will be shown by keyword Ad History, through coded bars frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of data up front.
So it is fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of this keyword”, plain and simple. Typically, if you find a keyword being promoted on by a PPC advertiser that is good persistent it’s possible to look to apply that ad copy technique to a market of the larger keyword. If I had been advertisements for”resorts in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Advertisement History Key word history of a domain.
This tool is useful in looking Your opponents (or larger players in your market ) and which ones that they tried and left (which may be ones that you avoid out of the gate). All this presumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter from CPC, search volume as you can see, and you might also exclude key words.
For me, I prefer to use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a search tool. Top Seo Analysis Tools
Pricing and Plans
As I said, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans have an unlimited number of key word collection domain name, backlink, and comparison search results along with unlimited data export. The functionality that you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for study that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has actually slashed its pricing.
I find their tools useful for aggressive search. I do not use Their own Keyword Smart Search that They give (in a simple fashion) at the price points they give is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Each undertaking. Top Seo Analysis Tools