Introduction Top Seo Analytics Tools
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices alongside their own keyword research tool. Top Seo Analytics Tools
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing on its ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to see how outcomes differed between every one of my competitors. The five key words that I used were pcmag advertising, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers like PCMag) as well as to discover related search results and vulnerable competitor websites.
I found that after conducting searches on my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is only for a single key word showing how SpyFu does the most granular investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I received the same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and more.
In the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both provide a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Top Seo Analytics Tools
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 sites. For the PPC version you may also find a graph which goes over a span of a couple years showing the general number of keywords being bid on by all 3 websites. You may also rollover the graph to see key words specific to only two of the websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I am on the ads tab but the options are comparable when you click the organic tab (on the top box, the natural one at the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you a good idea of what of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to look in if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the main domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Top Seo Analytics Tools
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are either the key words you have researched and booted yourself, or top keyword group tips from SpyFu. At the top right of the desk you can subsequently add chosen key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This essentially acts the exact same way as a search: You enter a location, industries and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with that site’s monthly advertising budget and available contact information that may subsequently be exported into lead management system or your CRM. I’d like to view SpyFu go a step farther with this and incorporate its own SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword in countless industries. Users may download the templates in the SpyFu website and upload to an AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the only and greatest example in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and start monitoring that keyword position changes and reports back with domain rankings. I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit key words chose up to five competitors’ URLs, then was given the option to run a one time report or a recurring monthly report.
That sort of analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool immediately built an interactive information visualization that showed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that will help ways to gain an SEO edge. Top Seo Analytics Tools
With the SEO performance of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of different websites. Through this platform, you can see time-of-day traffic, segments, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Ad History, through color bars frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of information up front.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this key word”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser that is good consistent you can look to employ that ad copy technique to some niche market of that larger keyword. If I were advertisements for”resorts in Oklahoma” I might pay attention to what ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History Key word history of a domain.
This tool is useful in Taking a Look Your opponents (or bigger players in your niche) and which ones that they tried and abandoned (which could be ones that you avoid from the gate). All of this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can filter look volume, by CPC, and you can also exclude key words.
For me personally, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search tool versus a search tool. Top Seo Analytics Tools
Pricing and Plans
Since I just said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs have an unlimited number of domain, key word collection, backlink, and comparison search results along with data export. The performance that you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for study that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has really slashed its pricing.
I find their tools useful for competitive search. I don’t use Their Keyword Smart Search explained above but the amount of information that They provide (in a simple fashion) at the price points that they give is very A combination that is wonderful. SpyFu makes its way Each project. Top Seo Analytics Tools