Introduction Top Seo Tools
SpyFu is among the more feature rich tools, but likely has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices . Top Seo Tools
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to observe outcomes differed between every one of my opponents. Were IT consultant marketing, internet shopping, pcmag, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers such as PCMag) and to discover related search results and vulnerable competitor sites.
I discovered that, after conducting searches in my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a key word could be worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s only for one key word query, revealing how SpyFu does arguably the most granular deep-dive research into data of the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I received the same degree of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and more.
At the bottom of the results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru both provide a much more comprehensive breakdown in this respect. SpyFu focuses on cost, which may or might not be important to your business. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Top Seo Tools
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 websites. For the PPC version you can also find a graph which goes over a span of a few years showing the general amount of key words being bid on by all 3 websites. You may also rollover the chart to see key words specific to only two of the websites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I am on the advertisements tab but the choices are comparable once you click the organic tab (on the top box, the organic one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you a good notion of what of the larger sites are more to the PPC or SEO side of things that may be a good barometer to look at if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Top Seo Tools
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are either the key words you’ve researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of this desk you can subsequently add selected key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and key words like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This essentially acts the exact same way You enter businesses and key words, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with contact information that is available and that site’s monthly ad budget that can be exported into your CRM or lead management system. I’d love to view SpyFu proceed a step farther with this and integrate its SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest any additional optimization product I tested comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in countless industries. Users may download the templates in the SpyFu website and then upload into an AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new project. It is the only and best example in this roundup of SEO-focused PM.
There’s also Keywords youstart continuing monitoring that reports back together with weekly domain positions and keyword ranking changes and’ve identified. Utilizing the tab, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose if to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words picked up to five competitors’ URLs, and then was given the choice to run a report or a recurring report.
This sort of analysis that is aggressive is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive data visualization which revealed where PCMag key words overlapped with our opponents. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that will help ways for one to acquire an SEO edge on the competition. Top Seo Tools
Along with the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this stage, you can see time-of-day traffic, segments, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Ad History, via color coded bars often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of information.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of the keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser persistent it’s possible to look to employ that advertisement copy technique to a niche market of that keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Ad History Keyword history of a domain.
This tool is useful in looking Your competitors (or bigger players in your niche) and which ones that they attempted and left (which could be ones for you to prevent out of the gate). All of this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter search volume, by CPC, and you can exclude key words.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a search instrument versus a research tool. Top Seo Tools
Pricing and Strategies
As I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All programs have an infinite number of key word group , domain, backlink, and competitor/domain comparison search results combined with boundless data export. The functionality you receive with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more attractive for research that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing because our original review, making it all the more attractive to SMBs.
I find their tools useful for aggressive search. I do not use Their own Keyword Smart Search much as described above but the number of information which They give (in a straightforward fashion) in the price points they give is quite A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each undertaking. Top Seo Tools