Intro Track Competitor Keyword
SpyFu is one of the feature rich tools, but probably has the Least attractive interface out there. SpyFu provides SEO and PPC spy application options . Track Competitor Keyword
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing primarily on its ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to see outcomes differed between each of my opponents. The five key words I used were electronic advertising pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (such as publishers such as PCMag) and to discover related search results and vulnerable competition sites.
I discovered that after running searches on my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is only for a single keyword showing how SpyFu does arguably the most granular investigation into data of the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I got the exact same level of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro both offer a more comprehensive breakdown in this regard. SpyFu targets monthly price, which may or may not be important to your small business. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Track Competitor Keyword
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For your PPC version you may also see a chart which goes back over a span of a couple years showing the overall number of key words being bid on by all 3 websites. You can also rollover the graph to see key words specific to only two of those websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of this graph. It is possible to view and download those keywords for your use. As you can see I’m on the ads tab however, the options are similar once you click the organic tab (on the top box, the natural one at the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you a good idea of what of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check at if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Track Competitor Keyword
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are the key words you’ve researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of this desk you can then add selected keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the exact same manner You enter key words and industries, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of leads with contact information that is available and that website’s monthly advertising budget that can be exported to your CRM or direct management system. I’d love to view SpyFu go a step farther with this and integrate its SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any other optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups in countless industries. Users can download the templates in the SpyFu website and then upload into an AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new project. It is the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin tracking that keyword ranking changes and reports back with weekly domain rankings and’ve identified. Utilizing the tab, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom key words chose up to five competitors’ URLs, then was given the choice to run a one-off report or a report.
That sort of competitive analysis is just another area where SpyFu stands out, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that helps unearth ways to gain an SEO advantage. Track Competitor Keyword
Together with the SEO functionality of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can view sections traffic, and behavior.
Keyword Advertisement History
You will be shown by keyword Ad Background, through color bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It reveals a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of this key word”, plain and simple. Typically, if you see a keyword being promoted on by a PPC advertiser that is good consistent it’s possible to look to employ that ad copy technique to a niche market of the keyword that is larger. If I were advertisements for”hotels in Oklahoma” I would listen to what ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Ad History Keyword history of a specific domainname.
This instrument is useful in Taking a Look at keywords that have been successful for Your opponents (or larger players on your market ) and which ones they attempted and abandoned (which may be ones that you avoid from the gate). All this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter search volume, from CPC as you can see, and you can also exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research tool versus a keyword research tool. Track Competitor Keyword
Pricing and Plans
Since I said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All programs come with an unlimited number of domain name, key word, keyword group, backlink, and competitor/domain comparison search results combined with unlimited data export. The functionality that you receive with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for research that is keyword that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has actually slashed on its pricing because our inspection, which makes it attractive to SMBs.
I find that their tools useful for research. I don’t use Their own Keyword Smart Search which They give (in a straightforward fashion) at the price points they provide is quite A combination that is nice. SpyFu makes its way Each project. Track Competitor Keyword