Background Track Competitor Rankings
SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options . Track Competitor Rankings
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its own ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used exactly the same set of five Keywords to observe how outcomes differed between each of my competitors. The five key words that I used were electronic advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (including publishers like PCMag) and to find associated search results and vulnerable competitor sites.
After running searches I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s just for a single keyword revealing SpyFu does arguably the most granular investigation into keyword data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I got the same level of price breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and much more.
In the bottom of the keyword results was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru both provide a more detailed breakdown in this regard. SpyFu targets monthly price, which might or might not be important to your business. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Track Competitor Rankings
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 websites. For the PPC version you may also find a graph which goes over a period of a couple years demonstrating the general number of keywords being bid on by all three sites. You can also rollover the graph to see keywords specific to only 2 of the websites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I’m on the advertisements tab however, the options are similar once you click on the organic tab (on the top box, the natural one on the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you an notion of which of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check in if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Track Competitor Rankings
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of this table are either the key words you have researched and booted yourself, or high keyword group tips from SpyFu. On the top right of the table you can subsequently add selected keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts exactly the same manner You enter businesses and key words, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with that site ad budget and contact information that can subsequently be exported into lead management system or your CRM. I’d love to see SpyFu go a step further with this and integrate its SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . Users may download the templates from the SpyFu site and then upload to an AdWords account.
The platform also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the only and best case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You start monitoring that reports back with weekly domain positions and keyword position changes and’ve identified. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words picked up to five competitors’ URLs, and then was given the choice to run a one time report or a monthly report.
That sort of analysis is just another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument immediately built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that will help ways to acquire an SEO advantage on the competition. Track Competitor Rankings
Together with the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this stage, you can view time-of-day traffic, sections, and behavior.
Keyword Ad History
Ad History will show you, through color bars often the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of the keyword”, plain and simple. If you find a keyword being advertised on by a fantastic PPC advertiser persistent it’s possible to look to employ that advertisement copy technique to some niche market of the keyword. If I had been advertising for”hotels in Oklahoma” I might listen to what ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History History of a domain.
This instrument is useful in looking at keywords Which Have Been successful for Your competitors (or bigger players on your niche) and which ones that they attempted and abandoned (which may be ones that you prevent out of the gate). All this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could filter by CPC, search volume as you can see, and you can exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a keyword research tool. Track Competitor Rankings
Pricing and Strategies
Since I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of domain, keyword, keyword collection, backlink, and comparison search results combined with data export. The functionality you receive with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more attractive for research that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed its pricing.
I find that their tools useful for aggressive search. I do not use Their Keyword Smart Search that They give (in a straightforward fashion) at the price points that they provide is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every project. Track Competitor Rankings