Intro Track Competitors Links
SpyFu is one of the more feature rich tools, but likely has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options along with their own keyword search tool. Track Competitors Links
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used the same set of five Keywords to see outcomes differed between each of my competitors. The five key words I used were electronic advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competitor sites.
I found that after running searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a key word could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, ranking history, traffic, key word group, and SERP analysis. That’s only for one keyword revealing SpyFu does the most granular research into data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I received the exact same degree of cost breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and more.
In the bottom of the key word results was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro equally offer a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Track Competitors Links
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 websites. For your PPC version you can also see a graph which goes over a period of a few years demonstrating that the overall number of key words being bid on by all 3 websites. You may also rollover the chart to find keywords specific to only 2 of those websites if you feel the 3rd website might not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Key words in whatever bucket you click, to the right of the chart. You can see and download those keywords for your use. As you can see I am on the ads tab but the choices are comparable once you click the natural tab (on the upper box, the natural one on the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you a good notion of what of the larger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check at if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Track Competitors Links
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four main metrics where key word research is worried. On the left of this desk are either the key words you have researched and booted yourself, or high keyword group tips from SpyFu. On the top right of the table you can then add chosen keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domains and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This basically acts exactly the same way as a key word search: You enter a place, industries and keywords, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with that site’s monthly ad budget and contact information that can then be exported to direct management system or your CRM. I’d like to view SpyFu go a step farther with this and integrate its SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any additional optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups in countless businesses. Users can download the templates in the SpyFu site and then upload into a AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new project. It is the greatest and only example in this roundup of SEO-focused PM.
There’s also You ‘ve identified and begin tracking that reports back with weekly domain rankings and keyword ranking changes. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords picked up to five opponents’ URLs, then was given the choice to run a report or a recurring monthly report.
That Type of aggressive analysis is another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive information visualization which showed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that helps unearth ways to acquire an SEO edge on your competitors. Track Competitors Links
Together with the SEO performance of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of different websites. Through this platform, you can view time-of-day visitors, segments, and on-page behavior.
Keyword Ad History
You will be shown by keyword Ad Background, through color coded bars frequently the Key words appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported to excel). It reveals that a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of this key word”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser that is good persistent you can look to employ that advertisement copy technique to a market of that keyword. If I were advertisements for”resorts in Oklahoma” I would listen to that which ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a specific domain.
This tool is useful in Taking a Look Your opponents (or larger players in your market ) and which ones that they tried and abandoned (which could be ones for you to prevent from the gate). All of this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter search volume, by CPC as you can see, and you might also exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a search tool versus a research tool. Track Competitors Links
Pricing and Plans
Since I said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs come with an unlimited number of keyword, keyword group domain name, backlink, and comparison search results combined with data export. The functionality you receive with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more appealing for keyword study that is ad hoc.
That is not to mention SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed its pricing because our original inspection, which makes it attractive to SMBs.
I find that their tools useful for aggressive research. I do not use Their Keyword Smart Search as explained above but the amount of data which They give (in a simple fashion) in the price points that they provide is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every project. Track Competitors Links