Intro Track Competitors Social Media
SpyFu is among the feature rich tools, but probably has the Attractive interface on the market. SpyFu provides SEO and PPC spy application options along with their own search tool. Track Competitors Social Media
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Keywords to see results differed between each of my competitors. Were digital advertising, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers such as PCMag) and to discover related search results and vulnerable competition websites.
I discovered that after running searches on my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword could be worth. After searching”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is only for a single keyword query, revealing SpyFu will arguably the most granular deep-dive research into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the past year. I got the same level of price breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and much more.
In the bottom of the keyword results was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru both offer a more detailed breakdown in this respect. SpyFu focuses on monthly price, which may or might not be significant to your small business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Track Competitors Social Media
With SpyFu Kombat you can look at overlapping and website Certain keywords For up to 3 websites. For your PPC version you can also see a graph which goes over a period of a couple years demonstrating that the general amount of keywords being bid on by all 3 websites. You may also rollover the graph to see keywords specific to only two of the sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of those sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of the graph. It is possible to see and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are comparable once you click the organic tab (on the upper box, the organic one on the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look in if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Track Competitors Social Media
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are either the key words you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can subsequently add chosen keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This acts the exact same way as a keyword search: You enter a place, businesses and key words, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with the monthly advertising budget and contact information that may be exported into your CRM or lead management system of this site. I’d love to view SpyFu go a step farther with this and incorporate its SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups . Users may download the templates in the SpyFu site and upload into an AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the only and best case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and begin continuing monitoring that keyword position changes and reports back with domain rankings. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords chose up to five competitors’ URLs, and then was given the option to run a report or a monthly report.
That sort of competitive analysis is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument quickly built an interactive information visualization that showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that will help ways to acquire an SEO edge. Track Competitors Social Media
With the SEO functionality of its main product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of different sites. Through this platform, you can see time-of-day visitors segments, and behavior.
Keyword Ad History
You will be shown by Advertisement Background, through colour bars, how often the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of data.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of this keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is good consistent it’s possible to look to employ that ad copy technique to some niche market of that bigger keyword. If I had been advertising for”resorts in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it shows the Key word history of a domainname.
This tool is useful in Taking a Look Your competitors (or larger players in your niche) and which ones that they tried and abandoned (which could be ones for you to avoid out of the gate). All this assumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can also filter by CPC, look volume, and you can also exclude keywords.
For me, I would rather use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research instrument versus a keyword research tool. Track Competitors Social Media
Pricing and Strategies
As I said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs have an unlimited number of keyword, keyword group domain name, backlink, and comparison search results combined with unlimited data export. The functionality you get with SpyFu for the price is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for study that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has actually slashed its pricing since our inspection, making it all the more attractive to SMBs.
I find that their tools pretty helpful for competitive search. I don’t use Their own Keyword Smart Search much as described above but the number of information which They provide (in a straightforward fashion) in the price points they provide is very A wonderful combination. SpyFu makes its way into my arsenal on just about Every project. Track Competitors Social Media