Background Track Competitors Website Traffic
SpyFu is among the feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool options along with their keyword research tool. Track Competitors Website Traffic
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing on its ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to see outcomes differed between each of my opponents. Were online shopping , digital advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (such as publishers like PCMag) and to discover associated search results and vulnerable competitor sites.
I discovered that, after conducting searches on my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a key word is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is just for a single keyword question, revealing how SpyFu will arguably the most granular research into key word data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I received exactly the exact same level of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and more.
At the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru both offer a more comprehensive breakdown in this respect. SpyFu focuses on cost, which may or may not be important to your business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Track Competitors Website Traffic
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For your PPC version you may also see a chart which goes over a span of a few years showing that the overall amount of key words being bid on by all three sites. You may also rollover the chart to see keywords specific to only two of the sites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click, to the right of the graph. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are comparable once you click the organic tab (on the top box, the natural one at the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you a good notion of what of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look at if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might split parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Track Competitors Website Traffic
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are the keyword you have researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of the desk you can then add chosen keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Business Leads tab. This essentially acts exactly the same manner as a key word search: You enter industries and key words, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with that site advertising budget and accessible contact information that may then be exported to your CRM or direct management system. I’d like to view SpyFu proceed a step farther with this and incorporate its SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any other optimization product that I tested comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word in countless businesses. The templates can be downloaded by users in the SpyFu site and then upload to an AdWords account.
The system also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the only and greatest example in this roundup of SEO-focused PM.
There’s also Keywords youstart tracking that reports back with domain positions and keyword position changes and’ve identified. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the choice to run a one-off report or a report.
This Type of competitive analysis is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument quickly built an interactive information visualization which revealed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that helps ways to gain an SEO edge. Track Competitors Website Traffic
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can see segments, time-of-day visitors, and behavior.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, through colour coded bars often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and shows that a year’s worth of data up front.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this keyword”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser that is fantastic persistent then you can look to employ that ad copy technique to a niche market of the keyword that is larger. If I had been advertising for”resorts in Oklahoma” I might listen to what ad copy was successful, over time, for that main/core key word”resorts”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History History of a domain.
This instrument is useful in Taking a Look Your competitors (or larger players on your niche) and which ones that they attempted and left (which may be ones for you to avoid out of the gate). All this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can also filter search volume, from CPC, and you can also exclude key words.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search tool versus a search tool. Track Competitors Website Traffic
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All programs come with an unlimited number of comparison search results name, keyword, keyword collection, backlink, and domain name combined with data export. The performance that you get with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more appealing for ad hoc study that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has actually slashed on its pricing because our original inspection, which makes it attractive to SMBs.
I find their tools pretty helpful for research that is competitive. I do not use Their Keyword Smart Search that They give (in a simple fashion) in the price points that they give is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Every project. Track Competitors Website Traffic