Introduction Traffic Analysis Tools
SpyFu is among the feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy application choices . Traffic Analysis Tools
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing on its ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to observe how outcomes differed between each of my competitors. Were electronic advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers such as PCMag) as well as to discover related search results and vulnerable competition websites.
After running searches I discovered that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is just for one key word query, showing SpyFu does the most granular deep-dive research into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I got the same degree of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and more.
At the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro equally provide a more comprehensive breakdown in this regard. SpyFu targets cost, which may or might not be significant to your business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Traffic Analysis Tools
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 sites. For the PPC version you may also see a chart which goes back over a period of a couple years showing that the general amount of keywords being bid on by all 3 sites. You can also rollover the graph to find key words specific to just 2 of those sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Key words in whatever bucket you click, towards the right of the graph. You can view and download those key words for your use. As you can see I am on the advertisements tab but the choices are comparable once you click the natural tab (on the upper box, the natural one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you an idea of which of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to check at if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Traffic Analysis Tools
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are the key words you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of the table you can then add selected key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This basically acts the exact same manner You enter keywords and businesses, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with that site advertising budget and accessible contact information that may be exported to your CRM or lead management system. I’d like to see SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any additional optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword . The templates can be downloaded by users in the SpyFu site and upload into a AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the only and greatest case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and start monitoring that reports back with weekly domain positions and keyword position changes. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose if to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, chose up to five competitors’ URLs, and then was given the option to run a report or a monthly report.
That Type of analysis is another area in which SpyFu stands outside, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive information visualization that showed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that helps ways to gain an SEO advantage. Traffic Analysis Tools
Along with the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of websites. Through this stage, you can view time-of-day visitors, sections, and on-page behavior.
Keyword Advertisement History
Advertisement History will show you, via colour coded bars often the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It reveals a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of this key word”, plain and simple. Typically, if you find a keyword being promoted on by a good PPC advertiser consistent then you can look to employ that ad copy technique to some niche market of the keyword. If I were advertising for”resorts in Oklahoma” I might listen to what ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History Keyword history of a specific domainname.
This tool is useful in Taking a Look at keywords Which Have Been successful for Your competitors (or larger players in your niche) and which ones that they attempted and abandoned (which may be ones for you to avoid from the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter from CPC, search volume, and you can exclude key words.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a research tool. Traffic Analysis Tools
Pricing and Strategies
As I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans come with an infinite number of comparison search results name, key word group, backlink, and domain along with boundless data export. The performance you receive with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more attractive for ad hoc keyword research.
That’s not to say SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing.
I find that their tools pretty helpful for search that is competitive. I do not use Their own Keyword Smart Search described above but the amount of data which They provide (in a simple fashion) in the price points they provide is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Traffic Analysis Tools