Background Traffic Keyword Research
SpyFu is one of the more feature rich tools, but likely has the Attractive interface out there. SpyFu offers SEO and PPC spy tool choices . Traffic Keyword Research
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing mostly on its ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Keywords to see how outcomes differed between each of my opponents. The five keywords I used were IT consultant , digital advertising, internet shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (such as publishers like PCMag) as well as to discover related search results and vulnerable competitor websites.
After running searches I discovered that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword could be worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is only for a single keyword showing how SpyFu will arguably the most granular research into key word data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I got the same level of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and much more.
In the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this respect. SpyFu focuses on price, which might or might not be important to your business. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Traffic Keyword Research
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you may also find a graph which goes over a span of a few years showing that the overall number of key words being bid on by all three websites. You may also rollover the graph to find keywords specific to only 2 of the websites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of the chart. You can view and download those key words for your use. As you can see I’m on the ads tab however, the choices are comparable once you click the natural tab (on the upper box, the natural one on the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you an idea of which of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look at if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might split parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Traffic Keyword Research
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are the keyword you have researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of the desk you can then add selected keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domains and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This basically acts exactly the same way You enter a location, businesses and keywords, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with this site advertising budget and contact information that can be exported into your CRM or direct management system. I’d love to see SpyFu go a step further with this and integrate its own SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword in hundreds of industries. The templates can be downloaded by users in the SpyFu site and upload into an AdWords account.
The platform also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the only and best example in this roundup of SEO-focused PM.
There’s also Keywords youstart continuing monitoring that keyword position changes and reports back with domain rankings and’ve identified. I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name then choose if to conduct a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords chose up to five opponents’ URLs, then was given the choice to run either a one time report or a report.
This sort of analysis is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive data visualization that showed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that will help ways to gain an SEO advantage on the competition. Traffic Keyword Research
With the SEO performance of its main product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of different sites. Through this stage, you can see time-of-day traffic segments, and on-page behavior.
Keyword Ad History
You will be shown by keyword Advertisement Background, through colour bars, how often the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of information.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of this keyword”, plain and simple. If you find a key word being promoted on by a PPC advertiser that is good consistent then you can look to employ that advertisement copy technique to a market of the keyword that is bigger. If I were advertising for”hotels in Oklahoma” I would pay attention to what ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Ad History History of a particular domain.
This instrument is useful in looking at keywords Which Have Been effective for Your opponents (or bigger players on your niche) and which ones that they tried and abandoned (which could be ones for you to prevent from the gate). All this assumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter by CPC, search volume, as you can see, and you might exclude key words.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a keyword search tool. Traffic Keyword Research
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans come with an unlimited number of backlink name, key word collection, domain name, and competitor/domain comparison search results along with boundless data export. The functionality you get with SpyFu for your cost is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for research that is keyword that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed its pricing.
I find their tools pretty useful for competitive search. I don’t use Their own Keyword Smart Search much as explained above but the number of data that They provide (in a simple fashion) at the price points that they give is quite A combination that is wonderful. SpyFu makes its way Each project. Traffic Keyword Research