Intro Traffic Spy
SpyFu is one of the feature rich tools, but probably has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application choices along with their very own keyword search tool. Traffic Spy
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing primarily on its ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, however I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe results differed between each of my competitors. The five keywords I used were digital advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competitor websites.
After running searches I found that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much money a keyword could be worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is only for a single keyword revealing how SpyFu does arguably the most granular deep-dive investigation into data of the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I received the same level of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro equally offer a much more detailed breakdown in this regard. SpyFu focuses on monthly price, which might or might not be significant to your business. Results like the Advertiser History chart, a long list and complicated diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Traffic Spy
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 sites. For your PPC version you can also find a chart which goes over a span of a couple years demonstrating that the overall number of keywords being bid on by all 3 websites. You may also rollover the graph to find key words specific to only 2 of those sites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click, towards the right of the chart. It is possible to see and download those keywords for your own use. As you can see I am on the advertisements tab but the options are similar once you click the organic tab (on the upper box, the natural one at the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you a good idea of which of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to check in if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Traffic Spy
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are either the keyword you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of this desk you can then add selected key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts the exact same manner as a search: You enter businesses and key words, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with that site’s monthly ad budget and contact information that may be exported to lead management system or your CRM. I’d like to view SpyFu proceed a step further with this and integrate its SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in hundreds of businesses. Users may download the templates from the SpyFu site and upload to a AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the greatest and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and start ongoing tracking that keyword ranking changes and reports back together with domain rankings. I was able to set up custom SEO reports in a few simple measures: Enter a domain name choose if to conduct a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom key words chose up to five competitors’ URLs, then was given the option to run a one-off report or a recurring monthly report.
That Type of analysis that is aggressive is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument quickly built an interactive information visualization which revealed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which will help unearth ways to gain an SEO advantage on the competition. Traffic Spy
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
Keyword Advertisement Background will show you, through color bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It shows a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it is pretty straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of this key word”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser that is good persistent it’s possible to look to apply that advertisement copy technique to a niche market of that keyword. If I had been advertisements for”resorts in Oklahoma” I might listen to that which ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Ad History Key word history of a particular domainname.
This tool is useful in Taking a Look Your competitors (or larger players on your market ) and which ones they tried and left (which could be ones for you to avoid from the gate). All this presumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You can filter search volume, from CPC as you can see, and you might exclude keywords.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword research tool. Traffic Spy
Pricing and Strategies
As I just said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs come with an unlimited number of comparison search results name, keyword, keyword collection, backlink, and domain along with boundless data export. The functionality you receive with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more appealing for ad hoc keyword research.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed on its pricing.
I find their tools useful for search that is aggressive. I don’t use Their Keyword Smart Search explained above but the number of data that They give (in a straightforward fashion) in the price points that they give is very A wonderful combination. SpyFu makes its way into my arsenal on just about Each undertaking. Traffic Spy