Introduction Trust Rank Checker
SpyFu is one of the more feature rich tools, but likely has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application choices . Trust Rank Checker
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, but I began in the Keyword Research tab.
When I used the same set of five Keywords to observe results differed between each of my opponents. Were electronic marketing pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (such as publishers like PCMag) as well as to find related search results and vulnerable competition websites.
After running searches I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much money a keyword could be worth. After searching”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s only for a single keyword revealing SpyFu will arguably the most granular deep-dive research into data of all the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the past year. I received the exact same degree of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro equally provide a more detailed breakdown in this respect. SpyFu targets monthly price, which might or may not be important to your business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Trust Rank Checker
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 sites. For your PPC version you may also see a graph which goes over a period of a couple years showing the overall amount of keywords being bid on by all 3 websites. You may also rollover the graph to find key words specific to just two of the websites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of those other websites. It is going to also show you that the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I am on the advertisements tab but the options are comparable when you click on the organic tab (on the upper box, the organic one on the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget should also give you an idea of what of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check in if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Trust Rank Checker
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of this desk are either the key words you have researched and booted yourself, or top keyword group tips from SpyFu. On the top right of this table you can then add chosen keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This essentially acts exactly the exact same manner You enter a place, industries and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with the monthly advertising budget and accessible contact information that can subsequently be exported into your CRM or lead management system of this site. I’d like to view SpyFu proceed a step farther with this and integrate its SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word . Users can download the templates in the SpyFu website and upload into a AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the best and only case in this roundup of SEO-focused PM.
There’s also Keywords youstart monitoring that keyword ranking changes and reports back together with domain rankings and’ve identified. Utilizing the webpage, I was able to set up custom SEO reports in a few simple measures: Enter a domain name and choose if to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom key words picked up to five competitors’ URLs, then was given the choice to run a report or a monthly report.
That sort of analysis that is competitive is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument quickly built an interactive information visualization which showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which helps ways for one to acquire an SEO advantage. Trust Rank Checker
With the SEO functionality of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of sites. Through this stage, you can view time-of-day visitors, segments, and behavior.
Keyword Advertisement History
Ad Background will show you, via color coded bars often the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of information up front.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of the keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser consistent then it’s possible to look to apply that advertisement copy technique to some market of that larger keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Advertisement History Keyword history of a domainname.
This tool is useful in looking at keywords Which Have Been effective for Your competitors (or bigger players on your market ) and which ones that they attempted and left (which could be ones for you to avoid from the gate). All of this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can filter from CPC, search volume, and you can exclude keywords.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a search tool. Trust Rank Checker
Pricing and Plans
Since I just said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans have an unlimited number of keyword, keyword group domain name, backlink, and comparison search results combined with boundless data export. The functionality that you receive with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more appealing for keyword study that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed its pricing since our initial inspection, making it attractive to SMBs.
I find that their tools helpful for search. I don’t use Their Keyword Smart Search that They give (in a straightforward fashion) at the price points they provide is very A nice combination. SpyFu makes its way into my arsenal on just about Every undertaking. Trust Rank Checker