SpyFu is among the feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy tool options along with their own keyword research tool. Upcity
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing on its ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to observe outcomes differed between every one of my competitors. The five keywords I used were digital advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (such as publishers like PCMag) and to discover related search results and vulnerable competitor sites.
I discovered that after running searches on my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That is just for a single key word showing how SpyFu will the most granular research into key word data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I got exactly the exact same degree of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and much more.
At the bottom of the results that are key word was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Pro equally offer a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Upcity
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 sites. For your PPC version you may also find a graph which goes back over a span of a few years demonstrating the overall number of keywords being bid on by all 3 websites. You can also rollover the graph to find keywords specific to just two of the sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I am on the advertisements tab however, the options are similar when you click on the natural tab (on the upper box, the natural one at the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you an notion of which of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look at if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Upcity
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of this desk are either the keyword you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of this desk you can then add selected keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This basically acts the exact same manner as a search: You enter a place, key words and businesses, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with that site advertising budget and contact information that may subsequently be exported to your CRM or lead management system. I’d love to see SpyFu go a step further with this and incorporate its SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups in hundreds of businesses. The templates can be downloaded by users in the SpyFu site and then upload to a AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then add a new project. It is the only and best case in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and start tracking that reports back with weekly domain positions and keyword ranking changes. I was able to set up custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords chose up to five competitors’ URLs, and then was given the option to run a report or a report.
That sort of analysis is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive information visualization that revealed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which helps unearth ways for you to acquire an SEO edge on the competition. Upcity
Together with the SEO functionality of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can view time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
Keyword Advertisement History will show you, through colour coded bars, how often the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported to excel). It shows a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the advertisement history of the keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is good persistent then it’s possible to look to apply that ad copy technique to some niche market of the larger keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History History of a specific domain.
This tool is useful in looking Your competitors (or larger players on your niche) and which ones they attempted and left (which may be ones that you avoid from the gate). All of this assumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could also filter from CPC, search volume as you can see, and you might also exclude key words.
For me personally, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search tool versus a keyword research tool. Upcity
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans come with an infinite number of competitor/domain comparison search results name, keyword, keyword collection, backlink, and domain name along with unlimited data export. The functionality that you get with SpyFu for the price is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for ad hoc study that is keyword.
That is not to mention SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has really slashed its pricing because our inspection, which makes it all the more attractive to SMBs.
I find that their tools helpful for competitive research. I don’t use Their Keyword Smart Search explained above but the amount of information which They provide (in a straightforward fashion) at the price points that they provide is very A nice combination. SpyFu makes its way into my toolbox on just about Each project. Upcity