Intro Use The Google Keyword Search Tool
SpyFu is one of the more feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy application options alongside their keyword research tool. Use The Google Keyword Search Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its own ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used the same set of five Key words to observe how results differed between each of my competitors. The five key words that I used were digital marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) and to discover associated search results and vulnerable competition websites.
After conducting searches on my five test terms, I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word is worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is only for a single keyword showing SpyFu does arguably the most granular research into key word data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I got the same degree of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru both provide a more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Use The Google Keyword Search Tool
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 websites. For your PPC version you may also find a chart which goes over a period of a couple years demonstrating that the general amount of key words being bid on by all three sites. You may also rollover the chart to find key words specific to only 2 of the sites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I am on the advertisements tab but the options are comparable when you click the organic tab (on the top box, the natural one at the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you an notion of which of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to check in if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Use The Google Keyword Search Tool
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of this desk are either the key words you have researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of this table you can subsequently add chosen key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts the exact same way as a search: You enter a place, businesses and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with that website’s monthly ad budget and contact information that is accessible that can be exported to your CRM or lead management system. I’d like to see SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any other optimization product I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word in countless industries. Users can download the templates in the SpyFu site and then upload to a AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the only and greatest case in this roundup of SEO-focused PM.
There is also You ‘ve identified and start tracking that keyword position changes and reports back together with domain positions. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords picked up to five competitors’ URLs, then was given the option to run a one-off report or a recurring report.
That Type of competitive analysis is just another area where SpyFu stands out, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive information visualization which showed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature which will help unearth ways for you to acquire an SEO advantage on the competition. Use The Google Keyword Search Tool
Together with the SEO functionality of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can view segmentstraffic, and behavior.
Keyword Advertisement History
Keyword Advertisement Background will show you, via coded bars frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and shows that a year’s worth of information.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of the keyword”, plain and simple. Typically, if you find a keyword being advertised on by a good PPC advertiser persistent then you can look to apply that ad copy technique to some niche market of the keyword that is larger. If I had been advertising for”resorts in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Ad History Key word history of a specific domain.
This tool is useful in Taking a Look at keywords that have been effective for Your competitors (or bigger players on your market ) and which ones they attempted and abandoned (which may be ones that you prevent from the gate). All this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter search volume, from CPC, and you might exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a keyword research tool. Use The Google Keyword Search Tool
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All programs have an infinite number of keyword collection domain name, backlink, and comparison search results along with data export. The performance that you get with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more attractive for study that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed on its pricing.
I find that their tools pretty useful for search. I do not use Their own Keyword Smart Search much as described above but the number of data which They give (in a simple fashion) in the price points they give is quite A nice combination. SpyFu makes its way Every undertaking. Use The Google Keyword Search Tool