Background Video Keyword Spy
SpyFu is one of the more feature rich tools, but probably has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options alongside their very own keyword search tool. Video Keyword Spy
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used the same set of five Key words to observe outcomes differed between each of my opponents. Were pcmag marketing, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) as well as to discover related search results and vulnerable competition sites.
I found that after conducting searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword is worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is only for a single keyword query, revealing how SpyFu does the most granular investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I got the same level of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and much more.
At the bottom of the key word results was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru equally provide a much more detailed breakdown in this respect. SpyFu focuses on monthly price, which might or may not be significant to your business. Results like the Advertiser History chart, a long list and complex diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Video Keyword Spy
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For the PPC version you can also find a chart which goes back over a period of a couple years demonstrating the general number of keywords being bid on by all three sites. You may also rollover the graph to find key words specific to just two of those sites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of those sites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click, towards the right of the graph. You can view and download those keywords for your use. As you can see I am on the advertisements tab but the options are similar when you click on the natural tab (on the upper box, the organic one at the bottom shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you a good notion of which of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look at if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Video Keyword Spy
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are either the keyword you have researched and booted yourself, or high keyword class tips from SpyFu. At the top right of the table you can subsequently add selected keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts exactly the exact same manner as a search: You enter key words and industries, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with that site’s monthly advertising budget and contact information that may then be exported to lead management system or your CRM. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a lead generation tool, but that is the closest any additional optimization merchandise I tested comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in hundreds of industries. The templates can be downloaded by users from the SpyFu site and upload into a AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the only and greatest example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and begin tracking that reports back with weekly domain positions and keyword ranking changes. Utilizing the tab, I was able to set up custom SEO reports in a few simple measures: Enter a domain name then choose if to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords chose up to five opponents’ URLs, and then was given the option to run a report or a recurring report.
That sort of analysis that is aggressive is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive data visualization that showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which will help unearth ways for you to acquire an SEO edge. Video Keyword Spy
Along with the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can see behavior , time-of-day visitors, and segments.
Keyword Advertisement History
You will be shown by keyword Ad Background, through color bars, how often the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of information.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of this keyword”, plain and simple. Normally, if you find a key word being advertised on by a PPC advertiser consistent you can look to apply that advertisement copy technique to some niche market of that keyword. If I were advertisements for”hotels in Oklahoma” I would listen to what ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Ad History History of a specific domain.
This tool is useful in Taking a Look Your opponents (or larger players in your market ) and which ones that they attempted and left (which may be ones for you to prevent from the gate). All of this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter by CPC, look volume, as you can see, and you can exclude keywords.
For me, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a keyword research tool. Video Keyword Spy
Pricing and Plans
Since I said, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans come with an unlimited number of backlink name, key word group, domain name, and competitor/domain comparison search results along with unlimited data export. The functionality that you get with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more attractive for research that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has actually slashed its pricing.
I find that their tools pretty helpful for search. I do not use Their Keyword Smart Search described above but the number of data which They give (in a straightforward fashion) at the price points they give is quite A nice combination. SpyFu makes its way into my toolbox on just about Every undertaking. Video Keyword Spy