Intro View Competitor Website Traffic
SpyFu is one of the more feature rich tools, but likely has the Least attractive interface out there. SpyFu offers SEO and PPC spy application options . View Competitor Website Traffic
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe results differed between each of my opponents. The five keywords that I used were digital advertising, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might search for (including publishers like PCMag) and to discover related search results and vulnerable competitor sites.
I discovered that, after conducting searches in my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s only for one key word showing SpyFu does arguably the most granular deep-dive investigation into key word data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the last year. I received exactly the exact same degree of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. View Competitor Website Traffic
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 websites. For the PPC version you may also find a graph which goes back over a period of a few years showing that the overall amount of keywords being bid on by all three sites. You may also rollover the chart to find key words specific to just two of the sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click, towards the right of the graph. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab but the options are comparable once you click the organic tab (on the upper box, the natural one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Total # of organic keywords + PPC advertisement budget must also give you a good idea of what of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to check at if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might split parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories View Competitor Website Traffic
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are the key words you have researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of the desk you can then add selected keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with targeted lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This essentially acts exactly the exact same way as a key word search: You enter keywords and businesses, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with that site’s monthly ad budget and contact information that may then be exported to your CRM or lead management system. I’d love to see SpyFu go a step farther with this and integrate its SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any additional optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . Users can download the templates in the SpyFu website and upload to a AdWords account.
The platform also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the only and best example in this roundup of SEO-focused PM.
There is also You start ongoing tracking that keyword ranking changes and reports back with domain positions and’ve identified. I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose if to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words picked up to five opponents’ URLs, and then was given the choice to run either a one time report or a report.
This sort of aggressive analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive data visualization that showed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that will help unearth ways to gain an SEO advantage. View Competitor Website Traffic
Together with the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of sites. Through this stage, you can view time-of-day traffic, segments, and search-engine behaviour.
Keyword Ad History
Advertisement Background will show you, through colour bars often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and shows that a year’s worth of information.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of this keyword”, plain and simple. If you see a key word being promoted on by a good PPC advertiser persistent then it’s possible to look to apply that ad copy technique to a niche market of that keyword that is larger. If I had been advertising for”hotels in Oklahoma” I might listen to that which ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Ad History History of a specific domain.
This instrument is useful in Taking a Look Your competitors (or bigger players on your niche) and which ones that they attempted and left (which may be ones that you prevent out of the gate). All of this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You can filter search volume, from CPC as you can see, and you can exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search tool versus a search tool. View Competitor Website Traffic
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of backlink name, key word, keyword collection, domain, and comparison search results combined with boundless data export. The performance that you get with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for research that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has really slashed on its pricing since our original review, which makes it even more attractive to SMBs.
I find their tools pretty helpful for search that is aggressive. I do not use Their own Keyword Smart Search explained above but the amount of information which They give (in a straightforward fashion) in the price points they give is quite A wonderful combination. SpyFu makes its way Each undertaking. View Competitor Website Traffic