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SpyFu is among the feature rich tools, but likely has the Attractive interface out there. SpyFu provides SEO and PPC spy tool choices along with their own keyword research tool. Watch Competition
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing on its ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the same set of five Keywords to see how results differed between each of my opponents. Were digital advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers such as PCMag) and to find related search results and vulnerable competition sites.
I found that after running searches on my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a key word could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s only for a single keyword showing SpyFu will the most granular research into data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the last year. I received exactly the exact same level of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and more.
At the bottom of the keyword results was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru equally offer a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Watch Competition
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For your PPC version you can also find a graph which goes over a span of a couple years demonstrating the general amount of key words being bid on by all three websites. You can also rollover the graph to see keywords specific to only two of the sites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of those sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of this graph. You can see and download those keywords for your own use. As you can see I am on the advertisements tab but the choices are similar once you click the natural tab (on the upper box, the organic one on the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you a good idea of what of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Watch Competition
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are the key words you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of the desk you can subsequently add selected keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This basically acts the exact same manner You enter a place, keywords and industries, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is accessible and that site advertising budget that may then be exported to your CRM or direct management system. I’d like to view SpyFu proceed a step further with this and incorporate its own SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in countless industries. Users may download the templates in the SpyFu website and upload to an AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You begin ongoing tracking that keyword position changes and reports back together with weekly domain positions and’ve identified. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose if to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit keywords chose up to five opponents’ URLs, then was given the choice to run a one-off report or a monthly report.
That sort of aggressive analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool immediately built an interactive information visualization which showed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature that will help ways to acquire an SEO edge. Watch Competition
With the SEO functionality of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the web analytics of other websites. Through this stage, you can see time-of-day traffic sections, and on-page behavior.
Keyword Advertisement History
Keyword Advertisement History will show you, via color bars, how often the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It shows that a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of this keyword”, plain and simple. Typically, if you find a key word being advertised on by a good PPC advertiser consistent then you can look to apply that advertisement copy technique to a market of that keyword that is larger. If I were advertising for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Ad History Keyword history of a particular domain.
This tool is useful in Taking a Look at keywords that have been effective for Your competitors (or larger players in your market ) and which ones they tried and abandoned (which could be ones that you prevent out of the gate). All this presumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You can also filter from CPC, search volume, as you can see, and you can also exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a keyword research tool. Watch Competition
Pricing and Plans
Since I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans come with an unlimited number of keyword, keyword collection , domain name, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality you receive with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for ad hoc keyword study.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has really slashed its pricing because our initial inspection, which makes it attractive to SMBs.
I find their tools useful for search. I do not use Their Keyword Smart Search explained above but the number of information which They provide (in a straightforward fashion) in the price points they provide is very A nice combination. SpyFu makes its way Every undertaking. Watch Competition