Introduction Web Competitor Analysis
SpyFu is among the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Web Competitor Analysis
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing primarily on its own ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to observe results differed between each of my competitors. Were digital advertising pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (including publishers like PCMag) and to find associated search results and vulnerable competition sites.
I found that after running searches on my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a key word is worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s just for one key word showing SpyFu does arguably the most granular research into key word data of all the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I got exactly the same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the keyword results was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro both provide a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Web Competitor Analysis
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For the PPC version you can also find a graph which goes back over a span of a few years demonstrating the general number of key words being bid on by all 3 websites. You may also rollover the graph to see keywords specific to only 2 of the websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of this chart. You can see and download those key words for your use. As you can see I am on the ads tab however, the options are comparable when you click the natural tab (on the top box, the organic one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you an notion of which of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look at if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Web Competitor Analysis
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are the key words you’ve researched and booted yourself, or high keyword class tips from SpyFu. On the top right of the desk you can then add selected key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This essentially acts exactly the same way You enter key words and industries, a location, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with this website’s monthly ad budget and available contact information that can subsequently be exported to your CRM or direct management system. I’d like to see SpyFu go a step further with this and integrate its own SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest any other optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word . Users can download the templates from the SpyFu site and then upload to a AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and include a new job. It’s the best and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youstart monitoring that reports back together with weekly domain rankings and keyword position changes and’ve identified. Using the tab, I was able to set up custom SEO reports in a few simple measures: Enter a domain name then choose if to run a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the choice to run a one time report or a monthly report.
This Type of aggressive analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument immediately built an interactive information visualization that showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature which will help unearth ways for you to gain an SEO advantage on your competitors. Web Competitor Analysis
With the SEO functionality of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of websites. Through this platform, you can see time-of-day traffic, segments, and on-page behavior.
Keyword Ad History
You will be shown by Advertisement Background, through coded bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It reveals that a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of the key word”, plain and simple. If you see a key word being promoted on by a fantastic PPC advertiser consistent then it’s possible to look to apply that ad copy technique to a niche market of the keyword that is bigger. If I were advertising for”resorts in Oklahoma” I might listen to what ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Keyword history of a domain.
This instrument is useful in looking at keywords that have been successful for Your opponents (or bigger players in your niche) and which ones that they tried and left (which may be ones that you avoid out of the gate). All this presumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter from CPC, search volume, as you can see, and you might also exclude key words.
For me, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research tool versus a search tool. Web Competitor Analysis
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans come with an infinite number of keyword group name, domain name, backlink, and competitor/domain comparison search results combined with data export. The performance that you receive with SpyFu for the price is an important element in why we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for study that is keyword that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed its pricing because our initial inspection, which makes it attractive to SMBs.
I find their tools useful for aggressive research. I don’t use Their Keyword Smart Search explained above but the number of information which They give (in a straightforward fashion) in the price points that they give is very A combination that is wonderful. SpyFu makes its way Each project. Web Competitor Analysis