Intro Web Page Keyword Analyzer
SpyFu is among the feature rich tools, but likely has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Web Page Keyword Analyzer
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing primarily on its ad hoc keyword lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe how results differed between each of my opponents. The five keywords I used were online shopping advertising, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competitor websites.
I discovered that after running searches in my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word is worth. After searching”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That is just for one key word revealing how SpyFu does arguably the most granular deep-dive investigation into data of the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I got the exact same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Web Page Keyword Analyzer
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For your PPC version you can also see a graph which goes over a span of a few years demonstrating that the overall amount of key words being bid on by all 3 sites. You may also rollover the graph to see keywords specific to just two of the sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can see and download those key words for your own use. As you can see I’m on the advertisements tab however, the options are similar once you click the natural tab (on the top box, the natural one on the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you a good idea of which of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look in if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Web Page Keyword Analyzer
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of this table you can subsequently add selected key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Business Leads tab. This essentially acts the same manner You enter key words and businesses, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with the monthly ad budget and available contact information that may be exported to your CRM or direct management system of this site. I’d like to view SpyFu go a step farther with this and incorporate its own SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any other optimization merchandise that I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups . Users may download the templates in the SpyFu site and upload to a AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It is the only and best example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You start continuing monitoring that reports back with weekly domain positions and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few simple measures: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords in a field, chose up to five opponents’ URLs, and then was given the option to run either a report or a report.
That sort of aggressive analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive data visualization which revealed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that helps unearth ways to acquire an SEO edge on the competition. Web Page Keyword Analyzer
Together with the SEO performance of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of sites. Through this platform, you can view time-of-day visitors sections, and behavior.
Keyword Advertisement History
Keyword Ad Background will show you, via color bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It shows that a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of the keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is fantastic consistent it’s possible to look to apply that advertisement copy technique to a niche market of that larger keyword. If I were advertising for”hotels in Oklahoma” I might listen to that which ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Ad History Key word history of a specific domainname.
This instrument is useful in looking at keywords Which Have Been effective for Your opponents (or bigger players on your niche) and which ones that they attempted and left (which may be ones for you to prevent out of the gate). All of this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word connections, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You can filter by CPC, search volume, as you can see, and you might exclude key words.
For me, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research instrument versus a keyword research tool. Web Page Keyword Analyzer
Pricing and Plans
As I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans come with an infinite number of comparison search results , keyword, keyword group, backlink, and domain name combined with data export. The performance that you get with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more appealing for research that is keyword that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has really slashed on its pricing since our inspection, which makes it attractive to SMBs.
I find that their tools useful for research that is aggressive. I do not use Their own Keyword Smart Search which They give (in a simple fashion) in the price points they provide is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Each project. Web Page Keyword Analyzer