Introduction Web Search Keywords
SpyFu is one of the more feature rich tools, but likely has the Least appealing interface out there. SpyFu provides SEO and PPC spy application choices along with their own keyword search tool. Web Search Keywords
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing primarily on its ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, however I began from the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to observe results differed between every one of my opponents. The five keywords that I used were digital marketing, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) and to find associated search results and vulnerable competitor websites.
I found that after running searches in my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a key word is worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That is just for a single keyword question, showing how SpyFu will the most granular deep-dive research into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I received exactly the exact same level of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results that are key word was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Web Search Keywords
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 websites. For your PPC version you can also find a graph which goes back over a span of a couple years showing that the general number of keywords being bid on by all 3 sites. You can also rollover the chart to see key words specific to only two of those websites if you feel the 3rd website might not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of those sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. You can see and download those keywords for your own use. As you can see I am on the advertisements tab but the options are comparable when you click the natural tab (on the top box, the natural one at the underside shows you total organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you a good notion of which of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to look in if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Web Search Keywords
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this table are the key words you’ve researched and booted yourself, or top keyword group tips from SpyFu. On the top right of this table you can subsequently add selected key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts the same manner as a search: You enter a location, key words and businesses, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with this site’s monthly ad budget and available contact information that can be exported to your CRM or lead management system. I’d love to view SpyFu proceed a step further with this and incorporate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta generation tool, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups in countless industries. Users may download the templates in the SpyFu site and then upload into a AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and start tracking that keyword ranking changes and reports back with domain positions. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the choice to run a report or a monthly report.
This Type of competitive analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive data visualization that revealed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which helps ways to gain an SEO advantage on the competition. Web Search Keywords
With the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of sites. Through this platform, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
Ad Background will show you, through coded bars, how frequently the Key words appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and reveals a year’s worth of information.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of the keyword”, plain and simple. Normally, if you find a keyword being promoted on by a good PPC advertiser consistent it’s possible to look to employ that advertisement copy technique to some market of that bigger keyword. If I were advertising for”hotels in Oklahoma” I might listen to that which ad copy was successful, over time, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it reveals the Keyword history of a particular domainname.
This tool is useful in looking Your opponents (or bigger players in your niche) and which ones they attempted and left (which could be ones that you prevent out of the gate). All this assumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter look volume, from CPC as you can see, and you might also exclude keywords.
For me, I would rather use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search tool versus a research tool. Web Search Keywords
Pricing and Strategies
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans come with an unlimited number of key word group domain name, backlink, and comparison search results along with unlimited data export. The functionality you get with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for study that is keyword that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed its pricing because our original review, making it all the more attractive to SMBs.
I find that their tools useful for research. I do not use Their own Keyword Smart Search explained above but the number of data which They give (in a simple fashion) at the price points that they provide is quite A nice combination. SpyFu makes its way into my arsenal on just about Each project. Web Search Keywords