Introduction Web Traffic Analysis Tool
SpyFu is among the feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options along with their keyword search tool. Web Traffic Analysis Tool
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing primarily on its own ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, however I began from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to observe how results differed between every one of my competitors. The five keywords I used were electronic advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (including publishers like PCMag) and to find associated search results and vulnerable competitor sites.
I discovered that, after running searches on my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is only for one keyword question, revealing SpyFu does the most granular investigation into key word data of the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received exactly the exact same level of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally offer a more detailed breakdown in this respect. SpyFu focuses on monthly cost, which may or might not be important to your small business. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Web Traffic Analysis Tool
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For your PPC version you can also find a chart which goes over a span of a few years demonstrating the general amount of key words being bid on by all 3 sites. You can also rollover the chart to find keywords specific to only 2 of the websites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you that the PPC budgets of the websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I’m on the advertisements tab however, the options are comparable when you click the organic tab (on the top box, the organic one on the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you a good idea of what of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look in if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Web Traffic Analysis Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are either the keyword you’ve researched and booted yourself, or high keyword group tips from SpyFu. At the top right of this table you can then add selected key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This acts exactly the exact same manner You enter a place, key words and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is accessible and this site’s monthly advertising budget that may subsequently be exported into your CRM or direct management system. I’d like to see SpyFu go a step further with this and integrate its own SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest any additional optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of industries. The templates can be downloaded by users in the SpyFu site and upload into a AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You start tracking that reports back with weekly domain positions and keyword ranking changes and’ve identified. Utilizing the webpage, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords picked up to five opponents’ URLs, then was given the choice to run a report or a report.
That Type of analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument immediately built an interactive data visualization which showed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that helps ways to acquire an SEO advantage on the competition. Web Traffic Analysis Tool
Along with the SEO functionality of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can see behavior , time-of-day visitors, and sections.
Keyword Advertisement History
Keyword Advertisement Background will show you, through colour coded bars frequently the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It reveals a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of the keyword”, plain and simple. If you see a key word being advertised on by a good PPC advertiser persistent it’s possible to look to employ that ad copy technique to a niche market of that keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Advertisement History History of a domain.
This instrument is useful in looking Your competitors (or larger players in your market ) and which ones they attempted and abandoned (which could be ones that you avoid out of the gate). All of this assumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter look volume, by CPC as you can see, and you can also exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a keyword search tool. Web Traffic Analysis Tool
Pricing and Plans
As I said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs have an infinite number of domain name, key word group, backlink, and competitor/domain comparison search results combined with unlimited data export. The performance you get with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for study that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed its pricing because our initial inspection, which makes it even more attractive to SMBs.
I find that their tools useful for search that is competitive. I don’t use Their Keyword Smart Search which They give (in a straightforward fashion) in the price points they provide is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Each undertaking. Web Traffic Analysis Tool