Introduction Web Traffic Monitoring Tools
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application choices along with their very own research tool. Web Traffic Monitoring Tools
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its own ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Keywords to observe outcomes differed between each of my opponents. The five key words I used were digital advertising pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (including publishers like PCMag) and to find related search results and vulnerable competitor websites.
I discovered that, after running searches on my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a key word could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s just for one keyword revealing how SpyFu will arguably the most granular deep-dive investigation into key word data of the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I got the exact same level of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and more.
At the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro both provide a much more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Web Traffic Monitoring Tools
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 websites. For your PPC version you can also find a graph which goes over a period of a couple years demonstrating that the general number of keywords being bid on by all three sites. You can also rollover the graph to see key words specific to just 2 of the websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. You can view and download those key words for your use. As you can see I’m on the ads tab but the options are comparable when you click on the natural tab (on the top box, the natural one at the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you a good idea of which of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to check at if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Web Traffic Monitoring Tools
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of the table are the key words you’ve researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of this desk you can subsequently add chosen key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Top Lists, there is a dedicated Company Leads tab. This essentially acts exactly the same way as a search: You enter industries and key words, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with this site’s monthly advertising budget and contact information that can then be exported into your CRM or lead management system. I’d like to view SpyFu go a step farther with this and incorporate its SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest any other optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of industries. The templates can be downloaded by users in the SpyFu website and then upload into a AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and start monitoring that keyword ranking changes and reports back together with weekly domain rankings. I was able to set up custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords in a field, chose up to five opponents’ URLs, then was given the choice to run either a one-off report or a recurring monthly report.
That sort of competitive analysis is just another area where SpyFu stands out, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool quickly built an interactive information visualization which showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which will help ways to gain an SEO advantage. Web Traffic Monitoring Tools
With the SEO performance of its main product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of websites. Through this platform, you can see time-of-day visitors, sections, and behavior.
Keyword Advertisement History
You will be shown by keyword Advertisement History, via colour coded bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of data.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of this key word”, plain and simple. Typically, if you find a key word being advertised on by a PPC advertiser that is fantastic persistent then it’s possible to look to employ that advertisement copy technique to some niche market of that bigger keyword. If I were advertisements for”resorts in Oklahoma” I would listen to that which ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a domainname.
This instrument is useful in looking Your opponents (or bigger players in your niche) and which ones they attempted and left (which may be ones for you to avoid from the gate). All of this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter from CPC, look volume as you can see, and you might also exclude key words.
For me, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search instrument versus a search tool. Web Traffic Monitoring Tools
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans have an infinite number of comparison search results , key word, keyword group, backlink, and domain name along with data export. The performance that you receive with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more appealing for ad hoc keyword research.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has actually slashed on its pricing because our original review, making it even more attractive to SMBs.
I find their tools useful for research. I do not use Their own Keyword Smart Search described above but the amount of information that They give (in a straightforward fashion) at the price points that they give is very A combination that is wonderful. SpyFu makes its way Every project. Web Traffic Monitoring Tools