Intro Web Traffic Spy
SpyFu is one of the feature rich tools, but likely has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool choices alongside their very own keyword research tool. Web Traffic Spy
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing primarily on its ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capacities and recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When I used the Exact Same set of five Key words to see how results differed between each of my competitors. The five keywords I used were pcmag marketing, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (such as publishers like PCMag) as well as to discover related search results and vulnerable competition websites.
I discovered that, after running searches in my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word is worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That’s only for one key word showing SpyFu will arguably the most granular research into data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the past year. I received the exact same degree of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Pro both offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Web Traffic Spy
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For the PPC version you may also see a graph which goes back over a period of a couple years demonstrating the overall amount of key words being bid on by all three websites. You can also rollover the chart to see key words specific to just 2 of the sites if you feel the 3rd site may not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you that the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are comparable when you click the natural tab (on the upper box, the organic one on the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you a good idea of which of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to check in if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Web Traffic Spy
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this desk are either the keyword you have researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of the desk you can subsequently add selected keywords for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This essentially acts exactly the same manner You enter key words and businesses, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that website’s monthly ad budget and contact information that is accessible that can subsequently be exported into your CRM or lead management system. I’d love to see SpyFu proceed a step farther with this and integrate its own SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups . Users can download the templates in the SpyFu website and upload into a AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new job. It is the greatest and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You begin ongoing monitoring that reports back with weekly domain positions and keyword ranking changes and’ve identified. I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit keywords chose up to five competitors’ URLs, then was given the choice to run a one time report or a recurring report.
This Type of competitive analysis is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument immediately built an interactive data visualization that revealed where PCMag key words overlapped with our competitors. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that will help unearth ways for you to acquire an SEO advantage. Web Traffic Spy
Together with the SEO functionality of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this stage, you can see sections , time-of-day visitors, and on-page behavior.
Keyword Advertisement History
Keyword Advertisement Background will show you, via coded bars often the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and reveals a year’s worth of information.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of the key word”, plain and simple. Normally, if you find a keyword being advertised on by a good PPC advertiser consistent then it’s possible to look to apply that advertisement copy technique to a niche market of that keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Ad History History of a particular domainname.
This tool is useful in Taking a Look at keywords Which Have Been successful for Your competitors (or larger players in your niche) and which ones that they tried and abandoned (which could be ones for you to avoid out of the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You can filter by CPC, search volume as you can see, and you might also exclude key words.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search tool versus a research tool. Web Traffic Spy
Pricing and Plans
As I just said, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs come with an unlimited number of backlink name, keyword group, domain name, and competitor/domain comparison search results combined with boundless data export. The functionality that you get with SpyFu for your price is an important element in why we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more attractive for research that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has really slashed its pricing because our inspection, which makes it attractive to SMBs.
I find their tools pretty useful for search. I don’t use Their own Keyword Smart Search which They provide (in a straightforward fashion) in the price points that they provide is very A nice combination. SpyFu makes its way into my arsenal on just about Each undertaking. Web Traffic Spy