Background Webmaster Keyword Tools
SpyFu is among the feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool options . Webmaster Keyword Tools
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing mostly on its ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to see how outcomes differed between every one of my opponents. Were IT consultant , digital advertising, online shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers such as PCMag) and to discover related search results and vulnerable competitor sites.
I found that, after running searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word could be worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is just for a single keyword showing how SpyFu will the most granular deep-dive investigation into keyword data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I received exactly the exact same level of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro equally provide a much more comprehensive breakdown in this regard. SpyFu targets monthly price, which might or might not be significant to your business. Results like the Advertiser History chart, a long list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Webmaster Keyword Tools
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 websites. For the PPC version you may also see a chart which goes back over a span of a couple years demonstrating that the general amount of key words being bid on by all 3 websites. You may also rollover the graph to find keywords specific to just two of the websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to view and download those keywords for your own use. As you can see I’m on the advertisements tab but the choices are comparable once you click the organic tab (on the upper box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you a good notion of what of the larger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look in if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Webmaster Keyword Tools
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the table are the keyword you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of this desk you can then add chosen key words for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Top Lists, there is a dedicated Company Leads tab. This acts the same manner You enter a location, key words and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with the monthly ad budget and contact information that can be exported to your CRM or lead management system of that site. I’d like to view SpyFu go a step farther with this and incorporate its own SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword . Users may download the templates from the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new project. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youstart continuing tracking that keyword position changes and reports back together with weekly domain positions and’ve identified. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to run a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords in a field, chose up to five opponents’ URLs, and then was given the option to run a report or a recurring monthly report.
This sort of analysis is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument immediately built an interactive data visualization that revealed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which will help ways to acquire an SEO edge. Webmaster Keyword Tools
Along with the SEO performance of its main product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can view time-of-day traffic segments, and search-engine behaviour.
Keyword Ad History
Advertisement History will show you, through coded bars, how often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It reveals that a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of the key word”, plain and simple. Typically, if you find a key word being advertised on by a good PPC advertiser consistent then you can look to employ that advertisement copy technique to some niche market of the keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I would listen to that which ad copy was successful, over time, for that main/core key word”resorts”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History History of a particular domainname.
This tool is useful in Taking a Look Your opponents (or bigger players on your market ) and which ones they tried and left (which could be ones for you to prevent from the gate). All this assumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word connections, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You can also filter by CPC, search volume as you can see, and you might exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a keyword research tool. Webmaster Keyword Tools
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs come with an infinite number of keyword, keyword collection name, domain name, backlink, and competitor/domain comparison search results combined with boundless data export. The functionality that you receive with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more attractive for ad hoc study.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed its pricing since our review, which makes it attractive to SMBs.
I find that their tools useful for research. I don’t use Their own Keyword Smart Search explained above but the number of information that They provide (in a straightforward fashion) in the price points that they provide is very A wonderful combination. SpyFu makes its way into my arsenal on just about Every project. Webmaster Keyword Tools