SpyFu is among the feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Webmeup
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to observe results differed between every one of my opponents. The five keywords I used were IT consultant , electronic advertising, online shopping, pcmag, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competition websites.
I found that after conducting searches on my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a key word is worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is only for a single key word showing how SpyFu will arguably the most granular deep-dive investigation into keyword data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I received the exact same degree of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru equally offer a much more detailed breakdown in this respect. SpyFu focuses on price, which might or might not be important to your small business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Webmeup
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 websites. For your PPC version you can also find a chart which goes over a span of a couple years showing that the general number of keywords being bid on by all 3 websites. You can also rollover the chart to find key words specific to just 2 of the websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I am on the ads tab however, the options are similar when you click on the natural tab (on the top box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you a good idea of what of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check at if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might break out parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Webmeup
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the keyword you have researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of the desk you can subsequently add selected key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This essentially acts exactly the same way as a key word search: You enter a location, businesses and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with this site ad budget and accessible contact information that can subsequently be exported to lead management system or your CRM. I’d like to view SpyFu go a step further with this and incorporate its own SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that is the closest any other optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups in hundreds of businesses. Users can download the templates in the SpyFu website and upload to a AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the only and best case in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and start tracking that reports back with weekly domain positions and keyword ranking changes. Utilizing the tab, I was able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords picked up to five opponents’ URLs, then was given the choice to run a report or a recurring monthly report.
This sort of analysis is another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive information visualization which showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that will help ways to acquire an SEO edge. Webmeup
Along with the SEO functionality of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can view time-of-day traffic segments, and behavior.
Keyword Advertisement History
Advertisement Background will show you, via color bars frequently the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of data up front.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of this key word”, plain and simple. Normally, if you see a keyword being advertised on by a PPC advertiser consistent you can look to employ that ad copy technique to some market of the keyword. If I had been advertising for”hotels in Oklahoma” I would pay attention to what ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a particular domain.
This tool is useful in looking Your opponents (or bigger players on your niche) and which ones they attempted and left (which could be ones for you to avoid out of the gate). All this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter look volume, by CPC, and you might also exclude keywords.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Webmeup
Pricing and Plans
As I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs have an unlimited number of keyword, keyword group name, domain name, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality that you receive with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more appealing for study that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has slashed its pricing because our initial review, which makes it all the more attractive to SMBs.
I find that their tools useful for competitive search. I don’t use Their Keyword Smart Search as explained above but the number of data which They provide (in a simple fashion) in the price points they provide is very A combination that is nice. SpyFu makes its way into my arsenal on just about Each project. Webmeup