Introduction Website Keyword Checker
SpyFu is among the more feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool options along with their very own search tool. Website Keyword Checker
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, however I began in the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to observe results differed between each of my opponents. Were pcmag, electronic marketing, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (including publishers like PCMag) and to find associated search results and vulnerable competition websites.
I found that after conducting searches on my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword could be worth. After hunting”digital advertising,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is only for one keyword query, revealing SpyFu does the most granular deep-dive research into data of the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I got exactly the same degree of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and much more.
At the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro both offer a much more comprehensive breakdown in this respect. SpyFu focuses on cost, which might or might not be important to your small business. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Website Keyword Checker
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For the PPC version you may also find a chart which goes over a span of a few years demonstrating that the general amount of keywords being bid on by all 3 sites. You may also rollover the chart to find key words specific to only 2 of the sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of the websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of the chart. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab but the choices are similar when you click the natural tab (on the upper box, the natural one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you a good notion of what of the larger sites are more into the PPC or SEO side of things that may be a good barometer to check in if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might break out parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Website Keyword Checker
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are either the keyword you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of the table you can then add chosen key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts the exact same way as a key word search: You enter industries and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with contact information that is accessible and that site advertising budget that may subsequently be exported to your CRM or lead management system. I’d like to view SpyFu proceed a step farther with this and incorporate its SEO lead lists directly using a stage such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word in hundreds of businesses. The templates can be downloaded by users in the SpyFu website and then upload to an AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youstart monitoring that reports back with domain positions and keyword position changes and’ve identified. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words in a field, picked up to five competitors’ URLs, and then was given the option to run a one time report or a monthly report.
That sort of analysis that is competitive is another area where SpyFu stands out, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that helps ways for you to acquire an SEO edge on the competition. Website Keyword Checker
With the SEO performance of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of websites. Through this stage, you can view on-page behavior , time-of-day visitors, and segments.
Keyword Ad History
You will be shown by Ad Background, through color bars often the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It shows that a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of the key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is good consistent then it’s possible to look to employ that advertisement copy technique to a market of that larger keyword. If I had been advertising for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History History of a domain.
This tool is useful in Taking a Look Your competitors (or larger players on your niche) and which ones they tried and abandoned (which could be ones for you to prevent from the gate). All of this presumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You can filter from CPC, look volume as you can see, and you can exclude key words.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive research tool versus a keyword research tool. Website Keyword Checker
Pricing and Strategies
Since I said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs come with an infinite number of key word collection , domain, backlink, and comparison search results along with data export. The functionality that you get with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for research that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed on its pricing.
I find their tools helpful for aggressive search. I don’t use Their Keyword Smart Search as explained above but the amount of information that They provide (in a straightforward fashion) at the price points they provide is very A combination that is nice. SpyFu makes its way into my arsenal on just about Every project. Website Keyword Checker