Introduction Website Keyword Finder
SpyFu is one of the more feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool choices along with their keyword research tool. Website Keyword Finder
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used the same set of five Keywords to see how outcomes differed between every one of my opponents. Were electronic advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (such as publishers like PCMag) as well as to find associated search results and vulnerable competitor websites.
After conducting searches in my five test terms, I found that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is just for one key word question, showing SpyFu does the most granular deep-dive research into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I got exactly the same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and more.
At the bottom of the results that are keyword was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Website Keyword Finder
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For your PPC version you can also find a graph which goes back over a period of a couple years showing the general number of keywords being bid on by all 3 websites. You can also rollover the graph to see key words specific to only 2 of those sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of the sites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are comparable once you click on the organic tab (on the top box, the organic one on the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you an idea of which of the bigger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check at if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Website Keyword Finder
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the table are the key words you’ve researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of the table you can then add chosen keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This basically acts the exact same way as a key word search: You enter a place, keywords and industries, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with the monthly ad budget and available contact information that may be exported into your CRM or lead management system of that site. I’d love to see SpyFu go a step further with this and integrate its own SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any optimization product I tested comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word in hundreds of businesses. The templates can be downloaded by users from the SpyFu website and then upload into an AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and add a new job. It is the only and greatest example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youstart monitoring that reports back together with weekly domain rankings and keyword position changes and’ve identified. Utilizing the tab, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords picked up to five competitors’ URLs, and then was given the option to run a report or a monthly report.
That sort of analysis that is aggressive is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive data visualization which showed where PCMag’s top keywords overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which will help ways to acquire an SEO advantage on the competition. Website Keyword Finder
Along with the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of websites. Through this stage, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Advertisement History, via coded bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of information.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of this key word”, plain and simple. Normally, if you see a keyword being advertised on by a fantastic PPC advertiser persistent then it’s possible to look to apply that ad copy technique to a niche market of the keyword that is larger. If I had been advertisements for”hotels in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Ad History Keyword history of a domainname.
This tool is useful in looking Your opponents (or bigger players on your niche) and which ones they tried and left (which may be ones that you avoid out of the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter by CPC, look volume as you can see, and you might also exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Website Keyword Finder
Pricing and Plans
Since I just said, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans come with an unlimited number of keyword, keyword group domain name, backlink, and competitor/domain comparison search results along with data export. The functionality you get with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for ad hoc research that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has really slashed on its pricing.
I find their tools pretty useful for aggressive search. I don’t use Their Keyword Smart Search which They give (in a simple fashion) at the price points they give is quite A nice combination. SpyFu makes its way into my toolbox on just about Each undertaking. Website Keyword Finder