Background Website Keyword Monitor
SpyFu is one of the more feature rich tools, but likely has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options . Website Keyword Monitor
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing primarily on its ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe how outcomes differed between every one of my competitors. Were internet shopping advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competition websites.
I found that, after conducting searches on my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a key word is worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is just for one keyword query, revealing how SpyFu will arguably the most granular deep-dive investigation into key word data of the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I received the exact same degree of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and much more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru equally offer a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Website Keyword Monitor
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For your PPC version you can also see a chart which goes back over a period of a couple years demonstrating that the general number of key words being bid on by all three websites. You can also rollover the graph to see keywords specific to only 2 of those websites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of the other websites. It will also show you that the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the advertisements tab but the options are comparable once you click the natural tab (on the upper box, the organic one on the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you a good idea of what of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to look in if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Website Keyword Monitor
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the keyword you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of the desk you can then add selected keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same manner as a key word search: You enter industries and key words, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with that site ad budget and contact information that is available that can subsequently be exported to your CRM or direct management system. I’d love to see SpyFu go a step farther with this and integrate its SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest any other optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for keyword groups . Users may download the templates from the SpyFu website and upload to a AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the only and greatest example in this roundup of SEO-focused PM.
There’s also You start ongoing monitoring that reports back with weekly domain positions and keyword position changes and’ve identified. Utilizing the tab, I was also able to set up custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words in a field, chose up to five competitors’ URLs, then was given the choice to run a report or a report.
This Type of aggressive analysis is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument immediately built an interactive information visualization which revealed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature that will help unearth ways for you to acquire an SEO advantage on your competitors. Website Keyword Monitor
With the SEO functionality of its main product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can see segmentstraffic, and search-engine behaviour.
Keyword Advertisement History
Advertisement History will show you, via coded bars frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It shows that a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of the keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is good consistent you can look to apply that advertisement copy technique to some market of that keyword. If I had been advertising for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History Key word history of a domainname.
This tool is useful in looking Your opponents (or bigger players on your market ) and which ones that they tried and abandoned (which may be ones that you avoid out of the gate). All this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter look volume, by CPC as you can see, and you might also exclude keywords.
For me, I prefer to use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search instrument versus a keyword research tool. Website Keyword Monitor
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs come with an infinite number of domain, key word, keyword collection, backlink, and comparison search results combined with data export. The functionality that you receive with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more appealing for ad hoc keyword study.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has really slashed on its pricing.
I find their tools pretty helpful for research that is competitive. I don’t use Their Keyword Smart Search which They give (in a straightforward fashion) at the price points they give is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Each project. Website Keyword Monitor