Introduction Website Keyword Research Tool
SpyFu is one of the more feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool options alongside their very own keyword search tool. Website Keyword Research Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, but I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see how results differed between each of my opponents. Were online shopping , digital marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (such as publishers such as PCMag) and to find associated search results and vulnerable competition websites.
I found that after conducting searches in my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word could be worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for a single keyword question, showing how SpyFu will the most granular deep-dive research into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the last year. I got exactly the exact same degree of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally offer a more detailed breakdown in this regard. SpyFu focuses on monthly cost, which might or might not be important to your business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Website Keyword Research Tool
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For the PPC version you may also find a chart which goes over a span of a couple years showing the overall number of keywords being bid on by all three sites. You may also rollover the graph to see key words specific to only 2 of the sites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Key words in whatever bucket you click, towards the right of the graph. You can see and download those key words for your use. As you can see I’m on the ads tab however, the choices are comparable once you click on the natural tab (on the upper box, the natural one at the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you a good notion of what of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to look in if you happen to be focusing on a single place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Website Keyword Research Tool
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this desk are the keyword you have researched and booted yourself, or high keyword group tips from SpyFu. At the top right of this table you can then add selected keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Top Lists, there is a dedicated Company Leads tab. This essentially acts the exact same manner You enter businesses and keywords, a location, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with this site’s monthly ad budget and contact information that may subsequently be exported to direct management system or your CRM. I’d like to view SpyFu go a step further with this and incorporate its SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of industries. Users can download the templates in the SpyFu site and then upload to an AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new job. It is the best and only example in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and begin monitoring that reports back with domain positions and keyword ranking changes. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose if to conduct a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words in a field, picked up to five opponents’ URLs, then was given the choice to run either a report or a recurring report.
This Type of analysis is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive data visualization which showed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which will help unearth ways to acquire an SEO advantage. Website Keyword Research Tool
Together with the SEO functionality of its main product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
Ad History will show you, through coded bars, how often the Keyword appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of information up front.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of this key word”, plain and simple. If you find a keyword being promoted on by a fantastic PPC advertiser persistent then you can look to employ that advertisement copy technique to a market of that keyword. If I were advertisements for”hotels in Oklahoma” I might listen to that which ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History History of a domainname.
This instrument is useful in Taking a Look Your competitors (or bigger players in your market ) and which ones that they attempted and abandoned (which could be ones for you to prevent from the gate). All this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter look volume, by CPC, and you can also exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a search tool. Website Keyword Research Tool
Pricing and Plans
Since I said, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans come with an unlimited number of key word group domain name, backlink, and comparison search results along with boundless data export. The performance that you receive with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for keyword study that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed its pricing.
I find that their tools pretty helpful for research that is aggressive. I do not use Their own Keyword Smart Search which They provide (in a straightforward fashion) in the price points that they give is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Every project. Website Keyword Research Tool