Introduction Website Keyword Scanner
SpyFu is one of the feature rich tools, but probably has the Least attractive interface out there. SpyFu provides SEO and PPC spy application choices . Website Keyword Scanner
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing on its ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in throughout SpyFu, however I began from the Keyword Research tab.
When testing each tool, I used the same set of five Key words to see how outcomes differed between every one of my competitors. The five key words that I used were IT consultant marketing, online shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers such as PCMag) and to find related search results and vulnerable competition sites.
I discovered that, after conducting searches in my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a key word could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s only for a single key word question, showing how SpyFu will the most granular investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I got the exact same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu focuses on monthly cost, which may or might not be important to your small business. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Website Keyword Scanner
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 sites. For the PPC version you can also find a graph which goes over a period of a couple years demonstrating that the general number of key words being bid on by all three sites. You can also rollover the graph to see keywords specific to just 2 of those sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the ads tab however, the choices are similar once you click on the organic tab (on the top box, the organic one on the underside shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you an idea of what of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to check at if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Website Keyword Scanner
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are either the keyword you have researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of this table you can subsequently add selected keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This basically acts exactly the exact same way as a search: You enter industries and keywords, a location, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with that website’s monthly advertising budget and contact information that can then be exported to lead management system or your CRM. I’d like to view SpyFu go a step further with this and integrate its SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any other optimization product I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword in countless businesses. Users can download the templates from the SpyFu website and upload into an AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the only and best case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take You ‘ve identified and start monitoring that keyword ranking changes and reports back together with weekly domain rankings. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name choose if to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the choice to run a report or a monthly report.
This Type of analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument quickly built an interactive data visualization that revealed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which will help unearth ways for one to gain an SEO edge. Website Keyword Scanner
With the SEO functionality of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of sites. Through this stage, you can see behavior , time-of-day traffic, and segments.
Keyword Advertisement History
You will be shown by keyword Ad History, via coded bars frequently the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and reveals a year’s worth of information up front.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of this keyword”, plain and simple. If you find a keyword being advertised on by a good PPC advertiser consistent it’s possible to look to employ that advertisement copy technique to a market of that keyword. If I were advertising for”resorts in Oklahoma” I might listen to what ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Ad History History of a specific domainname.
This instrument is useful in looking at keywords Which Have Been successful for Your opponents (or bigger players on your market ) and which ones they attempted and left (which may be ones that you prevent from the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter by CPC, look volume as you can see, and you can exclude keywords.
For me, I would rather use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a keyword research tool. Website Keyword Scanner
Pricing and Strategies
As I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs have an infinite number of key word collection domain, backlink, and competitor/domain comparison search results along with boundless data export. The functionality you receive with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for study that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed on its pricing because our inspection, making it attractive to SMBs.
I find their tools helpful for research that is competitive. I do not use Their own Keyword Smart Search as described above but the amount of data which They provide (in a simple fashion) in the price points that they give is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Every project. Website Keyword Scanner