Background Website Keyword Suggestions
SpyFu is among the feature rich tools, but likely has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool choices . Website Keyword Suggestions
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to see how results differed between each of my competitors. The five keywords that I used were pcmag, electronic marketing, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (including publishers such as PCMag) as well as to discover related search results and vulnerable competitor sites.
I discovered that after running searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a key word could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is just for a single keyword question, showing SpyFu will the most granular deep-dive investigation into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I got the same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru equally offer a more comprehensive breakdown in this regard. SpyFu targets price, which might or might not be significant to your small business. Results like the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Website Keyword Suggestions
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For your PPC version you may also see a graph which goes over a span of a couple years showing that the overall amount of keywords being bid on by all 3 sites. You may also rollover the chart to see keywords specific to only 2 of the websites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of the chart. You can see and download those key words for your use. As you can see I am on the ads tab but the options are comparable when you click on the organic tab (on the top box, the organic one on the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you a good notion of what of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to look at if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Website Keyword Suggestions
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of this table are either the keyword you’ve researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of this desk you can then add chosen key words for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Top Lists, there is a dedicated Company Leads tab. This essentially acts exactly the same manner You enter a location, industries and key words, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with that site’s monthly advertising budget and accessible contact information that may subsequently be exported into direct management system or your CRM. I’d like to see SpyFu proceed a step farther with this and incorporate its SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword in hundreds of industries. The templates can be downloaded by users from the SpyFu site and then upload to an AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the only and best example in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and start ongoing monitoring that reports back with domain positions and keyword position changes. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose if to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords chose up to five competitors’ URLs, and then was given the choice to run a one time report or a monthly report.
That Type of aggressive analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that helps unearth ways to gain an SEO advantage. Website Keyword Suggestions
With the SEO functionality of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can view time-of-day traffic sections, and behavior.
Keyword Advertisement History
Keyword Advertisement Background will show you, via coded bars, how often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and reveals a year’s worth of data up front.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of this keyword”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser that is good persistent you can look to apply that ad copy technique to a market of that larger keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy was successful, over time, for that main/core key word”hotels”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History Keyword history of a particular domain.
This instrument is useful in looking Your competitors (or bigger players on your market ) and which ones that they attempted and left (which could be ones that you avoid out of the gate). All this assumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could filter from CPC, search volume, as you can see, and you might also exclude keywords.
For me, I prefer to use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research tool versus a search tool. Website Keyword Suggestions
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans come with an infinite number of comparison search results , key word collection, backlink, and domain combined with data export. The performance you get with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for ad hoc keyword research.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has slashed its pricing because our original inspection, which makes it attractive to SMBs.
I find their tools helpful for search that is competitive. I do not use Their Keyword Smart Search which They give (in a straightforward fashion) in the price points that they give is quite A combination that is nice. SpyFu makes its way Each project. Website Keyword Suggestions