Introduction Website Keyword Tool
SpyFu is one of the feature rich tools, but likely has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool choices along with their keyword search tool. Website Keyword Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its own ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used exactly the same set of five Keywords to see how outcomes differed between every one of my opponents. Were electronic advertising, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (including publishers like PCMag) as well as to find related search results and vulnerable competitor sites.
I found that, after conducting searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word is worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s just for one keyword showing how SpyFu does arguably the most granular research into keyword data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I got the exact same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both offer a much more comprehensive breakdown in this regard. SpyFu targets monthly cost, which might or might not be significant to your small business. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Website Keyword Tool
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 sites. For the PPC version you may also find a graph which goes over a span of a few years demonstrating that the general amount of key words being bid on by all 3 sites. You may also rollover the chart to see key words specific to only two of the websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of the sites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click, to the right of the chart. You can see and download those keywords for your use. As you can see I am on the advertisements tab but the options are comparable once you click on the natural tab (on the top box, the natural one on the bottom shows you total organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you a good idea of what of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to look at if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Website Keyword Tool
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are either the keyword you have researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of the table you can then add chosen keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same manner You enter a location, key words and industries, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with this site advertising budget and contact information that may then be exported into your CRM or lead management system. I’d like to view SpyFu proceed a step farther with this and integrate its own SEO lead lists directly with a platform such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword . Users may download the templates in the SpyFu website and then upload to an AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and begin ongoing tracking that reports back with domain positions and keyword position changes. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name choose if to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words in a field, picked up to five competitors’ URLs, then was given the choice to run either a report or a report.
That sort of analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization which revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that will help ways to acquire an SEO edge. Website Keyword Tool
Along with the SEO functionality of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
You will be shown by keyword Ad Background, via coded bars often the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of data up front.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of the keyword”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser that is fantastic consistent then you can look to apply that advertisement copy technique to a niche market of the larger keyword. If I were advertising for”hotels in Oklahoma” I would pay attention to what ad copy was successful, over time, for that main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History History of a domain.
This tool is useful in Taking a Look Your opponents (or bigger players on your market ) and which ones that they attempted and left (which may be ones that you avoid out of the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter look volume, from CPC as you can see, and you might exclude key words.
For me personally, I would rather use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a search tool. Website Keyword Tool
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs come with an unlimited number of backlink , key word, keyword group, domain, and competitor/domain comparison search results combined with data export. The functionality you get with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has really slashed its pricing.
I find their tools pretty useful for research that is competitive. I don’t use Their Keyword Smart Search that They give (in a straightforward fashion) in the price points they provide is very A nice combination. SpyFu makes its way Each project. Website Keyword Tool