Introduction Website Keyword Tracker
SpyFu is among the feature rich tools, but likely has the Attractive interface out there. SpyFu offers SEO and PPC spy tool options alongside their own keyword search tool. Website Keyword Tracker
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc keyword lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capacities are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used exactly the same set of five Key words to observe how outcomes differed between every one of my competitors. The five keywords I used were IT consultant marketing, online shopping, pcmag, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (such as publishers like PCMag) and to discover related search results and vulnerable competition sites.
I found that, after conducting searches in my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a key word is worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is just for a single key word revealing how SpyFu does arguably the most granular research into data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I got the same degree of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Pro both offer a more comprehensive breakdown in this regard. SpyFu focuses on monthly price, which may or might not be significant to your business. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Website Keyword Tracker
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For your PPC version you may also find a graph which goes over a span of a couple years demonstrating the general number of key words being bid on by all three sites. You can also rollover the graph to see key words specific to just 2 of the sites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of this graph. You can view and download those keywords for your use. As you can see I am on the advertisements tab but the choices are similar once you click the organic tab (on the upper box, the natural one on the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you a good idea of which of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check in if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Website Keyword Tracker
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of the table are the key words you have researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this desk you can subsequently add chosen keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts the same way You enter key words and industries, a location, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with that site ad budget and contact information that is accessible that may then be exported to your CRM or lead management system. I’d love to view SpyFu proceed a step farther with this and incorporate its SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for keyword groups in hundreds of industries. The templates can be downloaded by users from the SpyFu website and upload to an AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also Keywords youbegin ongoing monitoring that keyword position changes and reports back with domain positions and’ve identified. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom key words in a field, picked up to five opponents’ URLs, then was given the choice to run a report or a monthly report.
This sort of analysis is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool immediately built an interactive information visualization which revealed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which helps unearth ways to acquire an SEO edge. Website Keyword Tracker
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can view time-of-day visitors segments, and behavior that is on-page.
Keyword Ad History
Keyword Ad History will show you, via coded bars, how frequently the Key words appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of data.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of the keyword”, plain and simple. If you see a key word being advertised on by a PPC advertiser consistent it’s possible to look to apply that advertisement copy technique to a market of that bigger keyword. If I were advertising for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History Keyword history of a domainname.
This tool is useful in looking at keywords that have been successful for Your opponents (or larger players in your niche) and which ones they tried and left (which may be ones for you to prevent out of the gate). All this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter by CPC, search volume, as you can see, and you can exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research tool versus a research tool. Website Keyword Tracker
Pricing and Strategies
As I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs come with an unlimited number of key word, keyword collection domain name, backlink, and comparison search results along with boundless data export. The performance that you receive with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the tool even more attractive for ad hoc keyword research.
That’s not to say SpyFu does not cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has really slashed its pricing because our inspection, making it attractive to SMBs.
I find their tools useful for search. I do not use Their Keyword Smart Search which They provide (in a simple fashion) in the price points that they give is quite A nice combination. SpyFu makes its way into my arsenal on just about Each project. Website Keyword Tracker