Intro Website Keyword Tracker Tool
SpyFu is one of the feature rich tools, but probably has the Attractive interface out there. SpyFu provides SEO and PPC spy tool choices . Website Keyword Tracker Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used exactly the same set of five Key words to see how outcomes differed between every one of my competitors. The five keywords I used were electronic marketing pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (such as publishers such as PCMag) as well as to find related search results and vulnerable competitor sites.
After running searches I found that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is only for a single keyword revealing SpyFu does the most granular deep-dive research into key word data of all the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I got exactly the same degree of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and much more.
In the bottom of the key word results was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru both offer a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Website Keyword Tracker Tool
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 sites. For your PPC version you can also see a chart which goes back over a span of a few years demonstrating the general number of key words being bid on by all 3 websites. You can also rollover the chart to see keywords specific to just 2 of those sites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the advertisements tab but the options are similar once you click the organic tab (on the upper box, the organic one on the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you an idea of which of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to look in if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Website Keyword Tracker Tool
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the table are the key words you have researched and booted yourself, or high keyword class tips from SpyFu. On the top right of the desk you can then add selected key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts the exact same way You enter key words and industries, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with that site advertising budget and contact information that may then be exported to lead management system or your CRM. I’d love to see SpyFu proceed a step further with this and incorporate its own SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in countless businesses. Users may download the templates in the SpyFu site and upload to a AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the best and only example in this roundup of built-in, SEO-focused PM.
There is also Keywords youstart continuing monitoring that keyword ranking changes and reports back together with domain rankings and’ve identified. I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name choose if to run a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords chose up to five opponents’ URLs, then was given the choice to run a one-off report or a report.
This sort of analysis that is competitive is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument immediately built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature which helps ways for one to acquire an SEO edge. Website Keyword Tracker Tool
With the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can see search-engine behaviour , time-of-day traffic, and sections.
Keyword Advertisement History
Keyword Advertisement History will show you, through color coded bars, how frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It reveals a year’s worth of information and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of the keyword”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser that is good persistent you can look to apply that advertisement copy technique to some niche market of the larger keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it shows the Key word history of a particular domain.
This instrument is useful in Taking a Look at keywords that have been effective for Your competitors (or bigger players in your market ) and which ones that they tried and abandoned (which could be ones for you to avoid out of the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You could filter by CPC, search volume as you can see, and you can also exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research tool versus a search tool. Website Keyword Tracker Tool
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs have an unlimited number of key word collection name, domain, backlink, and comparison search results along with data export. The functionality that you receive with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for research that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has really slashed its pricing because our initial inspection, making it attractive to SMBs.
I find that their tools helpful for research. I don’t use Their own Keyword Smart Search much as described above but the number of data which They give (in a straightforward fashion) in the price points that they give is very A nice combination. SpyFu makes its way into my toolbox on just about Each undertaking. Website Keyword Tracker Tool