Background Website Keywords
SpyFu is among the more feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy application options . Website Keywords
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to observe how outcomes differed between every one of my competitors. Were IT consultant , digital marketing, online shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers like PCMag) and to find associated search results and vulnerable competitor websites.
After running searches I found that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a key word is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s just for a single key word question, showing SpyFu does the most granular research into data of the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I received the same level of price breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty rating, and more.
At the bottom of the results that are keyword was the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru both offer a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Website Keywords
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 websites. For your PPC version you may also find a graph which goes back over a period of a couple years demonstrating that the overall amount of keywords being bid on by all 3 websites. You can also rollover the chart to see key words specific to only two of those sites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click, to the right of the chart. You can see and download those key words for your own use. As you can see I’m on the ads tab but the choices are comparable once you click on the natural tab (on the upper box, the organic one on the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you a good notion of what of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check at if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Website Keywords
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are either the key words you’ve researched and booted yourself, or top keyword group tips from SpyFu. At the top right of this desk you can subsequently add selected key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts the same manner You enter keywords and businesses, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly advertising budget and contact information that may be exported into your CRM or direct management system of this site. I’d like to see SpyFu go a step further with this and incorporate its own SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups in hundreds of industries. The templates can be downloaded by users in the SpyFu website and then upload to an AdWords account.
The system also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the best and only example in this roundup of built-in, SEO-focused PM.
There’s also You start continuing tracking that reports back with weekly domain positions and keyword ranking changes and’ve identified. Using the webpage, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose if to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, chose up to five opponents’ URLs, then was given the choice to run either a one-off report or a monthly report.
That Type of analysis is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool quickly built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that will help unearth ways to gain an SEO edge on the competition. Website Keywords
Together with the SEO functionality of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can view behavior traffic, and segments.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, through color bars, how often the Keyword appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It shows that a year’s worth of information up front and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of this keyword”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser that is good persistent you can look to apply that ad copy technique to some market of that keyword that is bigger. If I were advertising for”resorts in Oklahoma” I might listen to what ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Ad History Keyword history of a specific domain.
This tool is useful in Taking a Look Your competitors (or larger players on your market ) and which ones they tried and abandoned (which may be ones that you prevent from the gate). All of this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter from CPC, search volume, and you can exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a research tool. Website Keywords
Pricing and Plans
Since I said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All programs come with an unlimited number of key word group domain, backlink, and competitor/domain comparison search results combined with data export. The functionality that you get with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more appealing for research that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed its pricing because our inspection, which makes it even more attractive to SMBs.
I find that their tools helpful for aggressive search. I do not use Their Keyword Smart Search explained above but the amount of information that They provide (in a straightforward fashion) in the price points they give is quite A combination that is nice. SpyFu makes its way Each undertaking. Website Keywords