Background Website Ranking Tool
SpyFu is among the feature rich tools, but likely has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool options alongside their keyword research tool. Website Ranking Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When I used the Exact Same set of five Key words to see outcomes differed between each of my competitors. Were online shopping , electronic advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) and to discover related search results and vulnerable competitor websites.
After conducting searches on my five evaluation terms, I found that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword could be worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for a single keyword revealing SpyFu does the most granular deep-dive research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I got exactly the same level of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and more.
At the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Pro equally offer a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Website Ranking Tool
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For the PPC version you can also see a chart which goes over a span of a few years demonstrating the general number of key words being bid on by all 3 websites. You may also rollover the graph to see key words specific to only two of the websites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of this graph. You can see and download those keywords for your own use. As you can see I am on the advertisements tab but the options are comparable once you click the natural tab (on the top box, the natural one at the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good idea of which of the larger sites are more into the PPC or SEO side of things which can be a good barometer to look at if you chance to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Website Ranking Tool
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are the keyword you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of this desk you can subsequently add selected key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same manner You enter a location, businesses and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with that site advertising budget and accessible contact information that can be exported into your CRM or direct management system. I’d like to view SpyFu go a step farther with this and integrate its own SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word in hundreds of industries. Users may download the templates from the SpyFu website and upload into an AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also You ‘ve identified and start ongoing monitoring that reports back with weekly domain positions and keyword position changes. Using the tab, I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose if to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words in a field, chose up to five competitors’ URLs, and then was given the option to run a report or a recurring monthly report.
This Type of competitive analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive data visualization which revealed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that helps ways for you to acquire an SEO advantage on your competitors. Website Ranking Tool
Along with the SEO performance of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of other sites. Through this stage, you can see time-of-day visitors, sections, and behavior.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, through color bars, how frequently the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It shows a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of the keyword”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is fantastic consistent you can look to employ that advertisement copy technique to a market of that keyword. If I had been advertising for”resorts in Oklahoma” I would listen to what ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History Keyword history of a domain.
This tool is useful in looking at keywords that have been successful for Your competitors (or bigger players on your market ) and which ones that they attempted and abandoned (which may be ones that you prevent out of the gate). All this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You could filter from CPC, look volume as you can see, and you might exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search tool versus a search tool. Website Ranking Tool
Pricing and Strategies
As I said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans have an unlimited number of keyword collection , domain name, backlink, and comparison search results combined with unlimited data export. The performance that you get with SpyFu for your price is an important element in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more attractive for research that is keyword that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has actually slashed its pricing since our review, which makes it attractive to SMBs.
I find their tools pretty helpful for research. I don’t use Their own Keyword Smart Search that They give (in a straightforward fashion) at the price points they provide is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Every undertaking. Website Ranking Tool