Introduction Website Research Tools
SpyFu is one of the feature rich tools, but likely has the Least appealing interface out there. SpyFu offers SEO and PPC spy application choices . Website Research Tools
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to observe outcomes differed between every one of my competitors. The five key words that I used were pcmag advertising, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (including publishers like PCMag) as well as to discover related search results and vulnerable competitor sites.
I discovered that, after conducting searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That’s just for one key word revealing how SpyFu does arguably the most granular deep-dive research into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I got exactly the exact same level of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and much more.
In the bottom of the keyword results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Website Research Tools
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For your PPC version you can also see a graph which goes over a period of a few years demonstrating that the general amount of key words being bid on by all 3 sites. You may also rollover the chart to see key words specific to just two of the websites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. You can see and download those key words for your own use. As you can see I am on the advertisements tab however, the choices are comparable once you click on the organic tab (on the top box, the natural one at the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you an notion of what of the bigger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check at if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might break out parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Website Research Tools
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are either the key words you have researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this desk you can subsequently add selected keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This acts exactly the exact same way as a search: You enter industries and keywords, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with that site advertising budget and contact information that may be exported to lead management system or your CRM. I’d love to see SpyFu proceed a step further with this and integrate its SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest any other optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword . The templates can be downloaded by users from the SpyFu site and then upload into an AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the only and best case in this roundup of SEO-focused PM.
There is also You ‘ve identified and begin monitoring that reports back together with weekly domain rankings and keyword position changes. Utilizing the webpage, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words chose up to five opponents’ URLs, and then was given the choice to run a one-off report or a recurring report.
That sort of aggressive analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument immediately built an interactive data visualization which revealed where PCMag key words overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which will help ways to acquire an SEO advantage on your competitors. Website Research Tools
With the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of other websites. Through this platform, you can view segments, time-of-day visitors, and search-engine behaviour.
Keyword Advertisement History
Keyword Advertisement Background will show you, through coded bars, how frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It shows a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the advertisement history of this key word”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is fantastic consistent it’s possible to look to employ that ad copy technique to some market of that keyword. If I had been advertisements for”resorts in Oklahoma” I might listen to that which ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Keyword history of a particular domain.
This tool is useful in looking Your opponents (or larger players on your market ) and which ones they tried and abandoned (which could be ones for you to avoid from the gate). All of this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter search volume, by CPC as you can see, and you might also exclude keywords.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a keyword search tool. Website Research Tools
Pricing and Strategies
Since I said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans come with an infinite number of key word group domain name, backlink, and comparison search results along with unlimited data export. The performance that you get with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for ad hoc research that is keyword.
That is not to mention SpyFu does not cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed on its pricing because our initial review, which makes it attractive to SMBs.
I find their tools useful for research that is aggressive. I don’t use Their Keyword Smart Search as explained above but the number of information which They give (in a straightforward fashion) in the price points they provide is very A wonderful combination. SpyFu makes its way into my toolbox on just about Each project. Website Research Tools