Intro Website Spy Tool
SpyFu is among the more feature rich tools, but probably has the Attractive interface out there. SpyFu provides SEO and PPC spy tool choices along with their own keyword search tool. Website Spy Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we are focusing primarily on its ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to observe how outcomes differed between every one of my competitors. The five key words I used were electronic advertising pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) as well as to find associated search results and vulnerable competitor sites.
After conducting searches in my five evaluation terms, I discovered that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a key word could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s only for one keyword question, showing how SpyFu does the most granular deep-dive research into data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I received exactly the exact same level of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this regard. SpyFu focuses on price, which may or might not be significant to your business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Website Spy Tool
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 sites. For the PPC version you can also see a chart which goes back over a span of a few years demonstrating that the overall number of key words being bid on by all three sites. You may also rollover the graph to see key words specific to only two of those websites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you the PPC budgets of those sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of the chart. You can view and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are comparable when you click the organic tab (on the top box, the natural one on the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to look at if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Website Spy Tool
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are the key words you’ve researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of the table you can then add chosen key words for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts exactly the exact same manner You enter key words and industries, a location, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with the monthly ad budget and available contact information that can subsequently be exported into your CRM or direct management system of that site. I’d like to view SpyFu go a step farther with this and integrate its SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . Users may download the templates in the SpyFu site and upload into a AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and start monitoring that keyword ranking changes and reports back together with domain rankings. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words in a field, chose up to five competitors’ URLs, then was given the choice to run a one time report or a recurring monthly report.
This sort of competitive analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool immediately built an interactive information visualization that revealed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which helps unearth ways to acquire an SEO edge on the competition. Website Spy Tool
Together with the SEO performance of its product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can see sections visitors, and behavior.
Keyword Advertisement History
Ad Background will show you, through colour coded bars often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It shows that a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of this keyword”, plain and simple. If you find a key word being advertised on by a fantastic PPC advertiser persistent it’s possible to look to apply that advertisement copy technique to a market of that keyword. If I were advertising for”resorts in Oklahoma” I might pay attention to what ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Advertisement History History of a specific domain.
This instrument is useful in looking at keywords Which Have Been successful for Your competitors (or larger players in your market ) and which ones they attempted and left (which could be ones that you avoid from the gate). All this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter from CPC, search volume, and you might also exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a search instrument versus a keyword research tool. Website Spy Tool
Pricing and Strategies
Since I just said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs come with an unlimited number of keyword collection name, domain name, backlink, and competitor/domain comparison search results combined with data export. The performance that you receive with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for ad hoc keyword study.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has slashed on its pricing because our inspection, making it attractive to SMBs.
I find that their tools useful for search that is aggressive. I do not use Their own Keyword Smart Search as explained above but the amount of information which They provide (in a straightforward fashion) in the price points they give is very A nice combination. SpyFu makes its way into my arsenal on just about Every undertaking. Website Spy Tool