Intro Website Traffic Research
SpyFu is among the feature rich tools, but probably has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Website Traffic Research
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing primarily on its own ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to observe how outcomes differed between every one of my opponents. The five key words that I used were online shopping , electronic marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers like PCMag) as well as to find related search results and vulnerable competition sites.
After conducting searches in my five test terms, I found that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a key word is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s only for a single keyword showing SpyFu will arguably the most granular deep-dive investigation into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the last year. I received the same level of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and much more.
At the bottom of the results was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu targets monthly price, which may or may not be important to your business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Website Traffic Research
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For your PPC version you can also find a chart which goes over a span of a few years demonstrating that the general amount of keywords being bid on by all three websites. You may also rollover the graph to see keywords specific to only 2 of the sites if you feel the 3rd website might not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you that the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I’m on the ads tab however, the choices are comparable when you click the natural tab (on the top box, the natural one at the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC ad budget should also give you an idea of which of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Website Traffic Research
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of the table are either the key words you have researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of this desk you can then add selected keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts the exact same manner You enter a place, industries and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is available and this website’s monthly advertising budget that may subsequently be exported to your CRM or direct management system. I’d love to view SpyFu go a step further with this and incorporate its own SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . The templates can be downloaded by users from the SpyFu website and then upload to an AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the greatest and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You start ongoing monitoring that reports back together with weekly domain rankings and keyword position changes and’ve identified. Using the webpage, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose if to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words picked up to five opponents’ URLs, and then was given the choice to run either a one time report or a report.
That sort of analysis is just another area in which SpyFu stands out, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument quickly built an interactive data visualization that revealed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that will help unearth ways to acquire an SEO advantage. Website Traffic Research
With the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can see time-of-day visitors segments, and behavior that is on-page.
Keyword Ad History
You will be shown by Ad History, through coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of data.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the key word”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is good persistent you can look to employ that ad copy technique to a niche market of the bigger keyword. If I had been advertisements for”resorts in Oklahoma” I would listen to what ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Advertisement History History of a domain.
This instrument is useful in Taking a Look Your opponents (or larger players on your niche) and which ones they attempted and abandoned (which may be ones that you prevent from the gate). All of this assumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter search volume, from CPC as you can see, and you can exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search tool versus a search tool. Website Traffic Research
Pricing and Plans
Since I just said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans come with an unlimited number of keyword, keyword group domain name, backlink, and comparison search results along with data export. The performance that you get with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more attractive for ad hoc study that is keyword.
That is not to say SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed its pricing.
I find that their tools helpful for competitive research. I do not use Their Keyword Smart Search described above but the amount of information which They provide (in a straightforward fashion) at the price points they provide is very A wonderful combination. SpyFu makes its way Each undertaking. Website Traffic Research