Intro Website Traffic Spy
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options alongside their own search tool. Website Traffic Spy
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I began in the Keyword Research tab.
When I used the Exact Same set of five Keywords to see results differed between each of my competitors. The five key words I used were electronic marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers like PCMag) as well as to discover associated search results and vulnerable competition websites.
I discovered that, after conducting searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a key word is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That’s just for one key word revealing SpyFu does arguably the most granular research into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received the exact same degree of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru both provide a more detailed breakdown in this regard. SpyFu focuses on cost, which may or might not be important to your business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Website Traffic Spy
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For the PPC version you can also find a chart which goes over a period of a few years showing that the general number of keywords being bid on by all 3 websites. You can also rollover the graph to find key words specific to just two of those sites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I am on the advertisements tab however, the choices are comparable once you click the organic tab (on the top box, the organic one at the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you an notion of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to check in if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might split parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Website Traffic Spy
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are either the keyword you’ve researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of the table you can subsequently add chosen key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This essentially acts exactly the same manner as a keyword search: You enter businesses and keywords, a place, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is available and that website’s monthly ad budget that may subsequently be exported into your CRM or lead management system. I’d like to see SpyFu go a step farther with this and integrate its own SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta generation instrument, but that is the closest any other optimization product that I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . Users can download the templates from the SpyFu site and upload into a AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the best and only case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and begin continuing monitoring that reports back together with domain positions and keyword position changes. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords in a field, picked up to five competitors’ URLs, and then was given the choice to run a report or a monthly report.
That sort of analysis that is aggressive is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive data visualization that showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which will help ways to gain an SEO advantage. Website Traffic Spy
With the SEO performance of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this stage, you can see time-of-day visitors, sections, and search-engine behaviour.
Keyword Advertisement History
Advertisement History will show you, through colour coded bars often the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It reveals that a year’s worth of data up front and goes back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of this keyword”, plain and simple. If you see a key word being advertised on by a PPC advertiser consistent you can look to employ that advertisement copy technique to some niche market of that keyword that is larger. If I were advertising for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the Keyword history of a domain.
This instrument is useful in looking at keywords that have been successful for Your competitors (or larger players in your niche) and which ones that they tried and abandoned (which may be ones for you to avoid from the gate). All of this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter by CPC, look volume, as you can see, and you can also exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a keyword search tool. Website Traffic Spy
Pricing and Plans
As I said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans come with an infinite number of backlink name, key word, keyword group, domain, and comparison search results along with data export. The performance you get with SpyFu for your price is an important element in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more appealing for ad hoc study that is keyword.
That’s not to say SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has really slashed on its pricing.
I find their tools useful for research. I do not use Their Keyword Smart Search that They give (in a straightforward fashion) at the price points that they give is very A nice combination. SpyFu makes its way Every undertaking. Website Traffic Spy