Background What Does Spyfu Do
SpyFu is one of the more feature rich tools, but has the Attractive interface out there. SpyFu provides SEO and PPC spy application options alongside their keyword search tool. What Does Spyfu Do
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing primarily on its ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to observe how results differed between every one of my opponents. The five keywords I used were IT consultant , electronic marketing, online shopping, pcmag, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competition sites.
I found that, after conducting searches in my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is only for one keyword question, revealing how SpyFu does arguably the most granular research into keyword data of all the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I got exactly the same degree of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. What Does Spyfu Do
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For the PPC version you can also see a graph which goes over a span of a couple years showing that the overall amount of keywords being bid on by all three websites. You can also rollover the chart to see keywords specific to just two of the websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of those sites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. You can view and download those keywords for your own use. As you can see I am on the advertisements tab but the choices are comparable when you click on the organic tab (on the upper box, the natural one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you an notion of what of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check at if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories What Does Spyfu Do
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of the table are either the key words you have researched and booted yourself, or top keyword class tips from SpyFu. At the top right of this desk you can subsequently add chosen keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This essentially acts exactly the exact same manner as a search: You enter a location, businesses and key words, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with that site ad budget and contact information that can be exported to lead management system or your CRM. I’d like to view SpyFu go a step further with this and integrate its SEO lead lists directly with a platform such as Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta generation tool, but that is the closest any additional optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups in hundreds of industries. The templates can be downloaded by users in the SpyFu site and then upload into a AdWords account.
The platform also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the only and best case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and start monitoring that reports back together with weekly domain positions and keyword position changes. Utilizing the tab, I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words chose up to five opponents’ URLs, and then was given the option to run either a one time report or a monthly report.
This sort of analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument built an interactive data visualization that showed where PCMag key words overlapped with our competitors. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that will help ways to gain an SEO edge. What Does Spyfu Do
Together with the SEO performance of its main product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of sites. Through this platform, you can see time-of-day visitors, segments, and on-page behavior.
Keyword Advertisement History
Advertisement History will show you, via coded bars, how frequently the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of data.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of this key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is fantastic persistent then it’s possible to look to employ that advertisement copy technique to some niche market of the keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, over time, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it reveals the Key word history of a specific domainname.
This instrument is useful in looking Your competitors (or bigger players on your niche) and which ones that they attempted and abandoned (which may be ones for you to avoid from the gate). All of this presumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter search volume, by CPC, and you might exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a keyword search tool. What Does Spyfu Do
Pricing and Plans
Since I said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans come with an unlimited number of backlink name, key word collection, domain name, and comparison search results combined with boundless data export. The performance you get with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for study that is keyword that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed on its pricing since our review, making it attractive to SMBs.
I find that their tools pretty useful for competitive search. I do not use Their Keyword Smart Search which They give (in a straightforward fashion) at the price points that they provide is quite A nice combination. SpyFu makes its way Each undertaking. What Does Spyfu Do