Intro What Happened To Google Keyword Tool
SpyFu is among the more feature rich tools, but likely has the Least appealing interface out there. SpyFu provides SEO and PPC spy application options . What Happened To Google Keyword Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing primarily on its own ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used exactly the same set of five Key words to observe results differed between each of my opponents. Were pcmag marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competitor sites.
After running searches in my five test terms, I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a key word could be worth. After searching”digital marketing,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That is only for a single keyword revealing SpyFu does arguably the most granular deep-dive research into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received exactly the exact same level of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and more.
At the bottom of the key word results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. What Happened To Google Keyword Tool
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For the PPC version you may also see a graph which goes back over a period of a couple years showing that the overall number of keywords being bid on by all three sites. You may also rollover the chart to find key words specific to just two of the websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of those sites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of this chart. It is possible to view and download those key words for your use. As you can see I am on the ads tab however, the choices are similar once you click the organic tab (on the top box, the organic one on the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you a good notion of which of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check in if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories What Happened To Google Keyword Tool
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are the keyword you have researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of this desk you can then add selected keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Business Leads tab. This basically acts the exact same manner You enter a location, industries and keywords, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with that site ad budget and contact information that is available that can subsequently be exported into your CRM or direct management system. I’d like to see SpyFu go a step further with this and incorporate its SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups . The templates can be downloaded by users from the SpyFu website and upload into an AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the greatest and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and begin continuing tracking that keyword ranking changes and reports back with domain rankings. I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, chose up to five competitors’ URLs, then was given the option to run either a one time report or a recurring report.
That sort of analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument immediately built an interactive data visualization that revealed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which will help ways for one to acquire an SEO advantage on the competition. What Happened To Google Keyword Tool
With the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can view time-of-day traffic, sections, and on-page behavior.
Keyword Advertisement History
Ad History will show you, through colour bars often the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of data up front.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of this key word”, plain and simple. Typically, if you find a key word being advertised on by a PPC advertiser that is good persistent then it’s possible to look to employ that ad copy technique to a market of that larger keyword. If I had been advertisements for”resorts in Oklahoma” I might listen to what ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History Keyword history of a specific domainname.
This tool is useful in Taking a Look Your opponents (or bigger players on your market ) and which ones that they attempted and abandoned (which could be ones that you avoid from the gate). All this presumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter from CPC, look volume, and you can exclude key words.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a search tool. What Happened To Google Keyword Tool
Pricing and Strategies
Since I said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans have an unlimited number of domain name, keyword, keyword group, backlink, and competitor/domain comparison search results along with data export. The functionality that you get with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for research that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has really slashed its pricing since our initial inspection, making it even more attractive to SMBs.
I find their tools pretty useful for research that is competitive. I do not use Their Keyword Smart Search described above but the number of information which They provide (in a straightforward fashion) at the price points that they provide is quite A wonderful combination. SpyFu makes its way Each project. What Happened To Google Keyword Tool